Jeb Bush and Marco TV spending: $124 million
In what has become a familiar story, Jeb Bush and Marco Rubio lead all Republicans on TV spending in South Carolina. The Floridians also led in Iowa and New Hampshire.
Bush and his Right to Rise super PAC have already spent $10.3 million ads in South Carolina, according to NBC News, which relies on data from SMG Delta. Rubio and his super PAC and dark money group have spent $9.4 million.
Biggest overall ad spenders to date:
Team Bush: $76.7 million ($71.8M from Super PAC, $4.9 million from campaign)
Team Rubio: $48 million ($16.9M from campaign, $20.7M from Super PAC, $10.5M from 501c4)
Team Sanders: $21.3 million (all from campaign)
Team Clinton: $17.4 million ($17.2M from campaign, $199K from Super PAC)
Team Christie: $16.6 million ($16.1M from Super PAC, $500K from campaign)
Team Cruz: $13.9 million ($5M from campaign, rest from outside groups)
Team Kasich: $13.2 million ($12.7M from outside groups, $500K from campaign)
Team Trump: $8.3 million (all from campaign)
SOURCE: NBC News/SMG Delta