Jeb Bush making major changes to campaign amid struggles
The following is from Bloomberg Politics:
Jeb Bush, once a front-runner for the Republican presidential nomination, is implementing an across-the-board pay cut for his struggling campaign, removing some senior staff from the payroll, and canceling some fundraisers as the former Florida governor attempts a mid-campaign course correction 100 days out from the party’s first nominating contest.
The campaign is parting ways with some consultants and downsizing its staff at their Miami headquarters in moves that will save more than $1 million per month and cut payroll by 40 percent this week, according to Bush campaign officials who requested anonymity to speak about internal changes.
The campaign is also cutting back 45 percent of its budget, except for dollars earmarked for TV advertising and spending for voter contacts, such as phone calls and mailers. Some senior level staff and consultants will continue to work with the campaign on a volunteer basis, while other junior level consultants, primary in finance but including other areas, will be let go, the officials said. The officials declined to say who would be removed from the payroll or provide an exact dollar figure for the savings. (A summary of the changes, provided to Bloomberg Politics by the campaign, is posted here.)
Bush's advisers, under pressure from their donors and from falling and stagnant poll numbers, have been discussing ways to retool the campaign in recent days, and came to the conclusion that a course correction was essential. While recent tangles with Donald Trump have energized the campaign, Bush's senior team recognized a more fundamental set of changes was required that didn't involve dealing directly with the party's surprising—and surprisingly durable—front-runner.
Full story here.