Less smoke, more firepower for pro-medical marijuana group
People United For Medical Marijuana, the political committee hoping to get a constitutional amendment on the Nov. 2014 ballot, has rebranded.
The group's Web and social media handles now go by UnitedForCare.
The change is designed to "more accurately reflect what we are trying to accomplish,'' said campaign manager Ben Pollara. "To allow very ill individuals access to medical marijuana that can have a positive impact on their quality of life, not an effort to legalize marijuana.''
The old acronym -- PUFMM -- didn't match the message quite so well.