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From the staff of the Tampa Bay Times

Patrick Murphy launches ad on Spanish-language radio, too



A day after releasing his first Spanish-language TV ad, Democratic U.S. Senate candidate Patrick Murphy is also going on air with an ad targeting Spanish-language radio stations.

The radio ad builds on the message of the TV ad by attacking Republican incumbent U.S. Sen. Marco Rubio on abortion.

But the radio ad has two obvious additions: It links Rubio to Republican presidential nominee Donald Trump by emphasizing they both support de-funding Planned Parenthood, and it mentions Murphy's most prominent backer, President Barack Obama.

Name-dropping Obama was a prominent tactic Murphy used in primary ads -- both with the overall Democratic electorate and, particularly, with minority voters.

MORE: "Rubio, Murphy making their pitch in Spanish-language TV ads"

"Marco Rubio has consistently opposed basic rights for Florida women and this new ad makes that clear," Murphy spokesman Freddy Balsera said in a statement. "He stands with Donald Trump, whose rhetoric and actions towards women have offended millions. Patrick will always stand up and fight for the rights of Florida women to make their own health care decisions and against Republican attacks on Planned Parenthood."

Rubio spokeswoman Olivia Perez-Cubas reiterated the campaign's position that Murphy continues to "distort" Rubio's record and that his "extreme positions on abortion put him out of touch with the vast majority of Floridians."

Murphy's campaign is spending at least $100,000 to air the radio ad in Miami, Tampa and Orlando, where the TV ad is also running.

Murphy has stepped up his game recently to court Hispanic voters, who are energized this year and could be a deciding factor in who wins in November. Murphy hired Balsera last week to boost his Hispanic outreach.

Listen to the radio ad here:

[Last modified: Wednesday, September 28, 2016 11:05am]


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