PolitiFact: Is Visit Florida spending a waste?
PoliFact Florida looks at Richard Corcan's arguments against funding Visit Florida:
...Based on Corcoran's numbers, between 2011 to 2015, Visit Florida funding increased from $34 million to $74 million, or a roughly 117 percent change increase. In that same time, the number of visitors only showed a 22 percent increase.
Experts said annual counts aren't the only metric used to determine the success of a marketing investment.
"A primary marketing strategy is to get tourists to stay longer in a destination, thereby spending more money," said Kathleen Andereck, a professor at the College of Public Service and Community Solutions at Arizona State University....