Report: DSCC makes further cuts to Florida ad buy
Senate Democrats' chief campaign committee is withdrawing even more advertising money from Florida, cutting its once-$10 million ad reservation down to $6 million, Politico reported this afternoon.
It's not good news for Democratic U.S. Rep. Patrick Murphy -- who needs the boost of outside spending to improve his low statewide name recognition and to sway voters in his bid to unseat Republican incumbent U.S Sen. Marco Rubio.
The Democratic Senatorial Campaign Committee had originally been scheduled to debut its ads in Florida on Sept. 20, but over the past two weeks, the committee cut at least $1.5 million in planned ads -- delaying most of its airtime until October.
But Politico reports the DSCC is further "ceding ground" in expensive states like Florida and Ohio in favor of races in North Carolina, Missouri and Indiana.
On top of the cancellations and reductions in ad time for September, the DSCC on Friday was also cutting time for the week of Oct. 4, according to various reports. It appears that cancellation amounted to about $2.5 million.
DSCC canceling ad buys in OH and FL for week of 10/4-10/10. The problem with early ad reservations: Cancelations become weekly reminders.— Reid Wilson (@PoliticsReid) September 16, 2016
When asked for comment, DSCC spokeswoman Sadie Weiner referred the Herald/Times to the Politico story. She did not respond to earlier emails Thursday and Friday asking for an updated figure on the committee's planned ad buy.
Amid the DSCC's reductions, Democratic officials have argued that a $10.5 million planned ad buy that began this week by the Senate Majority PAC, a Democratic super PAC, would be more than enough to fight on Murphy's behalf.
But Republicans will be out in force for Rubio, too. The National Republican Senatorial Committee has already spent $2 million of a $4.8 million ad buy planned before Oct. 2. And the Senate Leadership Fund, a conservative super PAC, plans to start a $10.8 million ad buy on Tuesday.