Scott plans $1 million ad buy to nudge lawmakers on tax cuts
Days before the start of the 2016 legislative session, Gov. Rick Scott is gearing up a statewide TV ad campaign to convince state legislators to back his $1 billion tax cut package.
The Associated Press reports that Scott's Let's Get to Work political committee will start airing ads next week in the state's TV markets. The ad buy is expected to cost more than $1 million. Scott wants legislators this year to approve $1 billion worth of tax cuts and he wants lawmakers to create a $250 million fund to attract businesses to the state.
The TV ad, which features Scott and business owners, says the changes are needed to help diversify the state's economy. Brecht Heuchan, senior political adviser to Let's Get to Work, said the ads will be featured on both broadcast and cable and will include Spanish and English versions.
Scott's ambitious tax cut plan has received a more enthusiastic reception in the House than in the Senate. The annual 60-day lawmaking session opens Jan. 12 in Tallahassee.