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From the staff of the Tampa Bay Times

Uber fundraiser Ann Herberger's advice on making the ask



Ann Herberger, the veteran, Miami-based fundraiser most closely associated with Jeb Bush, has an interesting column at Campaigns & Elections about how many candidates fall short in the crucial area of raising money.

An excerpt:

...Specificity kills ambiguity. The more specific the ask, the higher probability for success for getting your financial needs met. 

The times my candidates have gotten on the phone and made an ambiguous ask of the donor we have ended up with little or nothing. 

Instead of asking vaguely for help, here’s how to phrase it with more specificity.

“Mr. Jones, thank you for taking my call. This is Bill Smith and I am the Republican running in the open seat for Congress in District 25 in Florida. I am running because I want to work on tax reform, bring more jobs to Florida and as a Veteran I will work hard to make sure our men and women in uniform continue to have the benefits they deserve as they come home from service.

“I am having a fundraiser in your town and I would like to ask you to serve on the host committee and raise $10,000. In addition, I would also like to ask if you and Mrs. Jones would agree to give the maximum to my campaign, which is $2,600 each?...

Full Column here

[Last modified: Tuesday, September 10, 2013 9:19am]


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