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From the staff of the Tampa Bay Times

What Florida Googled during GOP debate

SDS analysis of Florida Google Trends

Strategic Digital Services

SDS analysis of Florida Google Trends



Tallahassee-based GOP consulting firm Strategic Digital Services (SDS) conducted an interesting analysis of top Florida Google searches during the Tuesday's Republican debate in Las Vegas

“The Google search data from last night’s debate solidifies that Donald Trump is absolutely no longer the side show candidate,” said Joe Clements, co-founder of SDS. “It also shows that Floridians are doing their homework. Though with top related searches ranging from questions about spouses to their height, what interests users is far different from what a candidate wants you to be interested in.”

“What we see in the data is people engaged in this election are taking the initiative to educate themselves instead of allowing others to dictate their support,” said Matt Farrar, co-founder of SDS. “The search data also illustrates the importance of candidates owning the content in those top Google searches. Controlling the digital narrative is a powerful accelerator.”

From SDS: "People are evaluating the candidates based on how comfortable they are with them and who they are personally, instead of what they stand for. Searches relevant to the candidate, but not candidate’s name, tend to increase at the same time a candidate speaks or is mentioned. Top searches related to a candidate during the debate focused the candidate’s spouse, their net worth, and their height. It’s interesting that searchers want to know how good looking someone’s spouse is, how wealthy they are, and how tall they are.  Searches for the wives of Rubio, Carson, Trump and Cruz are about a tenth of the volume of searches for the candidates themselves."

[Last modified: Wednesday, December 16, 2015 7:14pm]


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