Ugh, it happened again Tuesday night. Did you hear it? Moments after the White Sox had defeated the Twins to win the American League Central Division and earn a date against the Tampa Bay Rays in the playoffs, White Sox star Jim Thome mentioned his team's next opponent.

"We know they have a great team down there in Tampa,'' the slugger said.

TBS reporter Marc Fein ended the interview by telling Thome, "See you in Tampa.''

Unless the two have dinner plans at Bern's or something, the two will not be seeing each other in Tampa. They will be seeing each other in St. Petersburg. After all, that IS where the Rays play.

But get used to the rest of the country being geographically challenged for as long as the Rays are in the playoffs. ESPN, TBS, Fox, Web sites, bloggers, newspapers and talk-radio hosts will all join the parade of misinformation by referring to the team as the "Tampa Rays'' and will insist the games are being played in "Tampa.''

Fox's baseball pregame host Jeanne Zelasko was the worst offender. All season long she referred to the Rays as "Tampa,'' dropping the "Bay'' and never once uttering the words, "St. Petersburg.'' After being the constant target of columns in the St. Petersburg Times and being flooded with angry e-mails from Rays fans, she actually sent the fans an open letter in an e-mail to the Times apologizing for her mistake.

But Zelasko has hardly been alone. After the While Sox victory Tuesday night, a headline on the ESPN.com baseball page blared, "On to Tampa.'' Tribune Media Services syndicated a crossword puzzle -- which ran in our Baylink section -- with the five-letter clue, "Home of the Rays.'' Turns out, the only answer that fit was T-A-M-P-A.

Some do get it right. Jeopardy, proving once again why it is the best game show in the history of television, correctly named "St. Petersburg'' as the Rays' home. For every ESPN announcer that gets it wrong, one usually gets it right. Same with TBS and the newspapers and bloggers. For the next week or two or four, the team will constantly shift from Tampa to Tampa Bay to St. Petersburg back to Tampa.

Maybe there is only one way to solve this whole mess. The Rays can win the World Series and then announce it's victory parade route -- in downtown St. Petersburg.