Tampabay.com
NOVEMBER 19, 2008

ESPN finalizes BCS contract

Bcs Don't you get the feeling that, someday, every single sporting event will be on ESPN?

As expected, the World Wide Leader made a major move Tuesday, locking up a four-year deal to broadcast all the BCS college football bowl games starting in January 2011. In a separate deal, ABC (ESPN's broadcast partner) agreed to show the Rose Bowl through 2014.

It's believed ESPN outbid Fox by offering $125-million a year.

"You’re talking about a situation where we’re seeing more and more sporting events go to cable,'' BCS coordinator John Swofford said. "And certainly I think that the college football community, people who truly follow college football, are extremely well tuned into ESPN and see ESPN as in essence for television the home of college football.''

Know what this deal means, other than the games being on ESPN? There is not going to be a college football playoff anytime soon. That's not official, but do you think ESPN would put up that kind of money for these games and then allow college football to go to a playoff? Not going to happen.

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