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Robert Trigaux

At Disney, wristbands to capture financial, personal data: 5 things to know on Monday




Disney's "MagicBand" wristband capture visitors' financial and personal information -- readable by these sensors in the park -- to "enhance" the theme park experience. (Photo courtesy of Kent Phillips/Disney.)

Wake up and good morning. Five things you should know to get your business engine humming this Monday morning.

5. Walt Disney World's unveiled a "MyMagic+" rubber bracelet that's encoded with a visitor's credit card information (for easy swipes at park sensors) and can carry extra personal information to allow, for example, Disney characters to know (without asking) the name of a tourist's child and whether it's his/her birthday. This is just the start of leveraging RFID (radio frequency identification) chip technology to personalize theme park experiences and, of course, make it ever easier to spend more while there. Read more in this New York Times story. The Walt Disney World web site mentions the new MagicBand wristband here but the link that explains what it does is not even operational yet.

4. Orlando expects to remain the No. 1 tourism destination, the Orlando Sentinel reports, despite New York City's Michael Bloomberg promoting the Big Apple (in this New York Times piece) as right behind Florida's theme park capital.

3. Alabama lender Regions Financial filed suit in Tampa saying the brain injury treatment center in Wauchula (50 miles southeast of Tampa) called the Florida Institute for Neurologic Rehabilitation defaulted on $31 million in loans. The institute declared bankruptcy after reports of abuse and neglect of patients by caregivers, Bloomberg New reports.

2. The Tampa Tribune's new owner, Los Angeles-based Revolution Capital, has been busy cutting costs at the newspaper but still gave its blessing for the paper to start a Pinellas edition called the "St. Petersburg Tribune." Read more here.

1. Who bought and sold Tampa Bay's 10 most expensive homes in 2012? Read this Tampa Bay Times story and my related column on how "high priced" is such a relative phrase in real estate.

-- Robert Trigaux, Business Columnist, Tampa Bay Times


[Last modified: Monday, January 7, 2013 7:49am]


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