Former Checkers CEO Sirois joins Big Boy
We knew him when. Former Checkers Drive-In Restaurants CEO Keith Sirois started work today as CEO of Michigan-based Big Boy Restaurants International. The 2004 photo (by Michael Rondou of the St. Petersburg Times) shows Sirois (on right) with Lou Piniella, then manager of the Tampa Bay Devil Rays, when Checkers became a sponsor of the Major League Baseball team.
Sirois, 57, is a veteran of the U.S. Naval Security Group and served as an advisory board member at the University of South Florida's Center for Entrepreneurship. According to Big Boy, Sirois and his wife, Kimberly, are relocating from Tampa to the metro Detroit area -- a homecoming for Sirois, who grew up in suburban Wyandotte and has family members in the area.
As for Checkers, the Tampa-based and now-private business is run by CEO Rick Silva, who joined in early 2007. (Photo courtesy of Checkers.) In June 2006, a publicly-traded Checkers agreed to be acquired by an affiliate of private-equity firm Wellspring Capital Management LLC for about $189 million.
-- Robert Trigaux, Times Business Columnist