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Venture

Robert Trigaux

Frenzy for new iPhone 4 spreads across Florida as thousands wait and scrap in long lines

25

June

IPhone4lineint'lplazaskipo'rourke2010Wake up and good morning. We knew it was coming. Now it's arrived. Madness over Apple's new iPhone 4 invaded Florida Thursday as people lines up outside Apple stores across the state in pursuit of the latest iPhone model. In this photo (left), hundreds of people waited hours for a crack at buying the new iPhone 4 at International Plaza. Here's more on the Tampa frenzy. (Photo: Skip O'Rourke, St. Petersburg Times.)

 Reports elsewhere in the state are similar. In South Florida, cops kept busy controlling crowds, short tempers, and even complaints from those lucky enough to get a new model over disrupted signals and yellow spots on the iPhone 4 screen. "Apple did a terrible job," Jalen James of North Bay Village told the Miami Herald. "They have an app for everything except how to organize a line." James was at Aventura Mall in the early hours, facing about 1,000 people outside the Apple Store before its doors opened at 7 a.m. Earlier, at about 4 a.m., Aventura police responded to calls after a fight broke out in the mall parking lot over confusion about where people were allowed to wait. Here's that story.

Check out the video news report here from the Orlando area of the 2,000 folks in line and the mad dash to the door. The best quote: "It's not about the phone. It's about the fight to get the phone now."

You get the idea. The crush in many places was greater than the original demand for the first iPhone or the iPad.

So how does it work? As noted above. there are already complaints of bad reception and a yellowing of the screen. But most reviews are glowing. Here's a wrap-up of major reviews, including those from Walter Mossberg of the Wall Street Journal and David Pogue of the New York Times.

-- Robert Trigaux, Times Business Columnist

[Last modified: Wednesday, July 28, 2010 12:00pm]

    

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