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Robert Trigaux

Get the scoop on Wells Fargo's first ads



Wellsfargostagecoach We'll be writing more about the arrival of Wells Fargo in Florida now that the deal to acquire Wachovia is done. That does not mean Wells will arrive in full force tomorrow. These thing take time and  lots of IT headaches.

But this much is clear. The Wachovia name will go away and be replaced by the Wells Fargo name. That was not explicit before.

Tonight on TV's American Idol, you can catch the first of the Wells Fargo-Wachovia ads on TV. Or better yet, watch the commercial right now here on the the new Wells-Fargo-Wachovia blog that we first mentioned last week. If you're a Lost fan, the ad will run on Jan. 21, as well as during other popular TV shows. The merger's motto? One Team, Twice As Strong.

For those wanting a more in-depth look at Wells Fargo, check out the company's own online history book, all 44 pages, not to mention Wells Fargo's own museum store. And for those who may be into real stage coaches from the past, Wells Fargo has a bunch. One of them will be in Tampa on Saturday, Jan. 24, on display at the Children's Gasparilla Parade. (Stage coach image courtesy of Wells Fargo.)

-- Robert Trigaux, Times Business Columnist

[Last modified: Tuesday, June 1, 2010 11:23am]


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