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Robert Trigaux

Newspaper circulation: Still shrinking



Most of the nation's newspapers continued to lose readership since last fall as industry figures released Monday show a more than 7 percent drop nationwide on average compared with the prior year. More extensive coverage of national circulation trends appear here in the New York Times, here from the Associated Press, and here in the Wall Street Journal.

In Florida, the St. Petersburg Times continues to be the largest circulation newspaper, but  almost all major newspapers in the state reported double-digit circulation declines during the week and various drops in readership on Sunday. Only the Tampa Tribune reported a slight Sunday increase of 0.3 percent with the addition of 799 readers. (See table below for details.)

Of the top 25 largest newspapers in the United States (here are the circulation figures for all 25), all posted declines in circulation except for The Wall Street Journal, which eked out a 0.6 percent gain, according to the figures released by the Audit Bureau of Circulations. For the others, the declines ranged from 20.6 percent for The New York Post, to a slight 0.4 percent drop for The Chicago Sun-Times. Both The Post and The Journal are owned by the News Corporation, the media conglomerate controlled by Rupert Murdoch.

The figures, which are based on reports filed by the individual papers, illustrated both the continued migration of readers to the Internet and, in some cases, the effort by papers to shed unprofitable circulation.

USA Today remains the No. 1 newspaper, though it suffered the steepest circulation drop in the publication's history. It sank 7.5 percent to 2,113,725 after several periods with little change.

See the Florida numbers below.

-- Robert Trigaux, Times Business Columnist

Florida newspapers                                   Circulation

                                  Mon-Fri     % Change    Sunday  % Change

St Petersburg Times     283,093      -10.42%       413,929     -4.36%
Orlando Sentinel           206,205         -9.4%         315,298     -5.0%
Miami Herald                 202,122       -15.8%         270,166   -13.2%
Sun-Sentinel                 195,522       -10.4%         285,196     -6.0%
Tampa Tribune              195,277       -11.4%         284,583    +0.3%
Florida Times-Union     122,655       -15.1%         177,591   -11.8%
Palm Beach Post           143,221       -12.9%         178,928     -8.5%
Sarasota Herald-Tribune 97,254       -15.4%        116,294    -13.6%

Source: Audit Bureau of Circulations Fas-Fax

[Last modified: Tuesday, June 1, 2010 11:24am]


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