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Venture

Robert Trigaux

Progress Energy Florida formally changes name to Duke Energy in April 2013

18

September

 dukeenergynew2012logo.png

Progress Energy Florida will assume the Duke Energy name in April at the same time Floridians start to see Duke's new logo, above.

Brand experts no doubt will tout its nuanced and updated look as the country's largest power company since Duke acquired Progress Energy in a messy merger this summer that has sparked state investigations.

dukeenergyoldlogo.jpgI don't know about that. The logo looks pretty similar to the 15-year-old old logo (right), except the red color is gone in favor of blues and green.

Duke's press release, quoting CEO Jim Rogers, says the logo represents "a new beginning for a unified and stronger Duke Energy." And the colors of the new logo reflect Duke Energy’s "commitment to sustainability, technology and energy efficiency."

 

Ginny Mackin, Duke Energy’s chief communications officer, states new logo "depicts forward motion, representing energy for the future." It draws, she says, on elements from the legacy companies’ logos: Progress Energy’s star and the swoosh in Duke Energy’s 'D.' Read more from Duke's press release.

Duke Energy starts rolling out the logo on company signs, vehicles and other locations starting in March 2013 in Indiana, Ohio, and Kentucky. And Florida will see it next April. Read more from the Raleigh newspaper, the News & Observer.

-- Robert Trigaux, Business Columnist, Tampa Bay Times

 

 

[Last modified: Tuesday, September 18, 2012 12:17pm]

    

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