Make us your home page


Robert Trigaux

In Tampa Bay, radio ads aimed at area blacks urge passage of President's American Jobs Act



obamaamericanobsact2011apcharlesdharapak.jpgWake up and good morning. Tampa Bay is one of a few select urban markets targeted by a new Democratic National Committee ad campaign aimed at African-Americans and other minorities touting the goals of President Obama's recently unveiled American Jobs Act. (AP photo by Charles Dharapak.)

The DNC on Thursday began airing the radio ad specifically geared to urban stations Tampa Bay as well as the key markets of Orlando, Las Vegas and Cleveland and Columbus, Ohio. The 60-second ad runs portions of the president's addresss to Congress when he introduced the American Jobs Act. In the ad, he says people do not have the luxury to wait 14 months until next election for a jobs boost. "Pass this bill," the president says in the ad, and "disadvantaged young people" will more likely get work next summer and families will have "more ladders out of poverty."

Listen to the ad here.

Economy-wise, the timing seems right for such an advertising appeal to minorities even though the President's proposals face plenty of opposition. Not only are area unemployment rates for minorities and young people sky high, but new Census Bureau numbers out this week show the poverty rate in the country is about 15 percent and closer to 16 percent in Florida.

Here's a story about the DNC ad campaign on a web site called The Root, a news service focused on black audiences. The Root was founded in 2008 under the leadership of Prof. Henry Louis Gates Jr. of Harvard University. It's now published by The Slate Group, part of the Washington Post Co.

-- Robert Trigaux, Business Columnist, St. Petersburg Times


[Last modified: Friday, September 16, 2011 7:26am]


Join the discussion: Click to view comments, add yours