Tampa PR man Glenn Selig reps Blagojevich
Wake up and good morning. What is it about Illinois Gov. Rod Blagojevich and his connections to the city of Tampa? We chronicled on this Venture blog in December that as a lad Gov. Rod attended the University of Tampa (where brother Rob graduated from) before transferring. And now Gov. Rod has hired a publicist from Tampa to help minimize the mud from sticking to his reputation. (Photo: Scott Olson of Getty Images.)
As reported by Fox News, helping Blagojevich circle the wagons is the Tampa-based Publicity Agency, which is the same public relations firm that represents Drew Peterson, the former suburban Chicago police office who is a suspect in his wife's disappearance. On Monday, the governor will waste little time with scheduled TV appearances on CNN's "Larry King Live" along with ABC's "The View " and "Good Morning, America."
Blagojevich's impeachment trial in the state Senate is also set to start Monday, though the governor has said he won't show up or mount a defense, complaining the trial rules are unfair.
"The governor has decided that he wants to speak and tell his side of the story, and he enlisted us to help," Glenn Selig, the PR firm's founder, told Fox News on Saturday. (Selig photo courtesy of The Publicity Agency.)
So who is Glenn Selig? His own Web site states he enjoyed a successful 20-year career in TV news -- mostly on Fox-owned WTVT-Channel 13 in the Tampa Bay area after stints in California, Arizona, Michigan and Texas. He started The Publicity Agency, located on Gunn Highway in Odessa, in early 2007, where he is "the architect of publicity campaigns and lead publicity agent." His firm says it also specializes in "crisis" management. He also runs a Web site called pressreleasepros.com.
In a 2008 story in the Phoenix Business Journal, Selig explained how he used "search engine optimization" techniques to lessen the impact of negative Web news on his clients. The strategy, increasingly common among PR firms, is to push negative articles about clients lower in online Web searches, certainly off the first page of a Web search, and to replace them higher in the search with positive publicity. States Selig in the article:
"You can't get rid of the posting, but you can get things above it and get it down."
With Gov. Blagojevich now his most prominent client, Selig will surely have his hands full on all PR fronts. His agency's even set up a Twitter account so that we can track the good governor more closely than ever!
-- Robert Trigaux, Times Business Columnist