Bring on the adverts

Business Week has an article about in-game advertising booming now that Nielsen has started measuring ads' impact (hat tip: Joystiq). The article notes that advertisers are excited about online gaming because it gives them much more flexibility. I say: good for them.

Video game companies need to explore other ways to make money, and as long as you don't run across a Coke ad in Final Fantasy or some other totally unrealistic place for product placement, I think they should experiment. If some companies go too far, they'll hear from gamers. But give this a chance; if it takes off, maybe we'll see prices come down a little or hold steady as PS3 comes out.