Tampa Bay area's first GreenWise Market is heading to Water Street Tampa

GreenWise Market is not a Publix, but is owned by Publix. Developers say its emphasis on organic, antibiotics-free and fresh foods will be a good fit for Water Street Tampa's focus on healthy design.
Published July 15
Updated July 15

TAMPA — A GreenWise Market grocery store will open at the base of two new apartment towers in Water Street Tampa, developers said Monday.

Publix, which owns the GreenWise Market brand, has signed a lease for 26,000 square feet of space on the ground-floor of 815 Water Street, a twin-tower residential project now under construction.

The Water Street store will be the Tampa Bay area's first GreenWise Market, a new concept that is not the same thing as the stores carrying the older Publix Greenwise name.

When it opens in 2021, expect something similar to the GreenWise Market that opened last October in Tallahassee. A response to niche specialty markets like Lucky's and Sprouts, the Tallahassee store is built around a grocery-meets-restaurant approach that doesn't include Publix subs or fried chicken, but does feature artisan pizzas, noodle bowls, chicken wings for game weekends, slow-roast turkey sandwiches, draft beers and cold brews.

'FOOD IS THE FOCAL POINT': New GreenWise Market is Publix’s clapback to the rise of the specialty chain

With its focus on organic food, ingredients that are free of antibiotics and fresh produce, the GreenWise Market is seen as a good fit with Water Street's larger emphasis on using design to make the neighborhood a healthy place that promotes the well-being of those who live, work or visit the 56-acre mixed-used project.

“We are excited to bring a critical grocery anchor to downtown Tampa, which will be walkable for residents of Water Street Tampa and our neighboring communities," James Nozar, chief executive officer of Strategic Property Partners, the development company for Water Street Tampa, said in an announcement. "Our GreenWise partnership reflects Strategic Property Partner's vision of creating a holistic lifestyle by prioritizing access to products that promote health and wellness."

At 815 Water Street, the GreenWise Market will be in the middle of the $3 billion Water Street Tampa development. Apartment towers of 21 and 26 stories will rise above it. Amalie Arena is directly across the street in one direction. The new building for the University of South Florida College of Medicine will be across the street in another. And a new Marriott Edition boutique hotel and condominiums are planned nearby. The store also will be about 8/10ths of a mile south of a Publix being built in the base of the Channel Club apartment tower at Meridian Avenue and Twiggs Street, and about 7/10ths of a mile east of a Publix just across the Hillsborough River from the Tampa Convention Center.

News of the GreenWise Market lease comes six weeks after Water Street Tampa was designated the first neighborhood anywhere to be certified by the International WELL Building Institute as a healthy community for walking, working and living. Developers say they plan to supplement what the GreenWise offers with regularly scheduled farmers markets in the neighborhood.

Strategic Property Partners, a joint venture between Tampa Bay Lightning owner Jeff Vinik and Cascade Investment, the private wealth fund of Microsoft co-founder Bill Gates, plans more than 9 million square feet of commercial, residential, hospitality, educational, entertainment, cultural and retail space at Water Street Tampa — a mix that developers expect eventually will draw more than 23,000 residents, workers and visitors a day.

MORE: Go here for more business news

Times staff writer Sara DiNatale contributed to this report. Contact Richard Danielson at rdanielson@tampabay.com or (813) 226-3403. Follow @Danielson_Times

Advertisement