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Tampa Bay's Favorite Media Source Reaches 1.7 Million Weekly

The Tampa Bay Times, TampaBay.com and tbt*  remain the leading media outlets in the Tampa Bay market. The Times still ranks #1 in Florida and is among the country’s top 25 papers both daily and Sunday, according to the latest circulation figures. The Times and TampaBay.com is the #1 newspaper/online combination in the market. And readers can’t get enough of tbt* , which increased distribution and gained readers. Together, the Times’ suite of products dominates the Tampa Bay market.

To learn how to reach your audience, visit the Media Kit  online.

Local Weekly Audience (Adults in the Tampa Bay DMA) 
Daily Tampa Bay Times readers               967,500
Sunday Tampa Bay Times readers       1,007,000
Tampabay.com visitors (local)                   509,000
tbt* readers                                                    466,400
All brands combined — no duplication 1.7 million
(Source: 2012 Scarborough Report (r2 8/11-7/12), Nielsen NetView 6 mos avg. 4/12-9/12. Audience reach in DMA, including Pinellas, Pasco, Hernando, Hillsborough, Citrus, Polk, Sarasota, Manatee, Highlands and Hardee counties.)

Other key circulation facts

2011 Annual Audit (as of December 2011)
Daily: 257,995
Sunday: 417,738
 

September 2012 FAS-FAX (as of September 2012)
Daily: 313,003
Sunday: 379,375