Tampa Bay's Favorite Media Source Reaches 1.4 Million Weekly

The Times, tampabay.com and tbt*  (Tampa Bay Times ) remain the leading media outlet in the Tampa Bay market. The Times still ranks #1 in Florida and is among the country’s top 25 papers both daily and Sunday, according to the latest circulation figures. The Times and TampaBay.com is the #1 newspaper/online combination in the market. And readers can’t get enough of tbt* , which increased distribution and gained readers. Together, the Times’ suite of products dominates the Tampa Bay market.

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Local Weekly Audience (Adults in the Tampa Bay DMA) 
Daily Tampa Bay Times readers         956,700
Sunday Tampa Bay Times readers        987,200
Tampabay.com visitors (local)                 196,600
tbt* Tampa Bay Times readers                 435,600
All brands combined — no duplication 1.4 million
(Source: 2011 Scarborough Report (r2 8/10-7/11), Audience reach in DMA, including Pinellas, Pasco, Hernando, Hillsborough, Citrus, Polk, Sarasota, Manatee, Highlands and Hardee counties.)

Other key circulation facts

2010 Annual Audit (as of December 2010)
Daily: 258,937
Sunday: 400,306
 

September 2011 FAS-FAX (as of September 2011)
Daily: 240,024
Sunday: 403,229