Let's face it, we like to look our best. But there have long been far too many impediments to achieving our goals.
Some of it is a lack of knowledge of what to put on. So Stacy London and Clinton Kelly rescued many good folks with their hit show What Not To Wear.
But sometimes it's a matter of how to make it work. That's where Sara Blakely, formerly of Clearwater, comes in. She has given women an edge with her Original Footless Pantyhose. Blakely's comfortable, body-slimming, toeless Spanx products have become the rage from Main Street to Hollywood since she cut the feet off her hose to get shaping and an invisible panty line under slacks while wearing sandals.
Okay, now I hear somebody saying, "Why is he writing about pantyhose, panty lines and body-slimming gear?"
No, this is not a product I tested. But Good Housekeeping did.
Good Housekeeping gave the Original Footless Pantyhose its 2009 Hall of Fame Award for its First Annual VIP (Very Innovative Products) Awards.
Blakely, 37, is a testament to the entrepreneurial spirit and the fact that consumers have in their heads and, ah, drawers, the potential for life-changing ideas.
"In 1998, I was getting dressed for a party and couldn't find the right undergarment, so I cut the feet out of my pantyhose to wear with white pants and open-toed shoes," Blakely said. "At that moment, I knew this was something women needed. With $5,000 in savings, a lot of Internet research, patent writing, cold calling, less-than-shy demonstrations for buyers and a call from Oprah, Spanx was born."
Spanx products range from around $20 to $80.