Get naughty at Ybor City's Kicks on 7th

He prefers to go simply by "Will," but he's not reticent to speak frankly (if not crudely) about the wide variety of products at his Ybor City store, Kicks on 7th.

"This is the most edgy, most fun shop in Ybor," says the former New Yorker, who has a preternatural penchant to push buttons and raise a few eyebrows. "It's because of the stuff that I sell. People come from all over to visit us."

Among the wares he offers: Kama Sutra books, sex toys, boots, hookah equipment, tobacco and detox kits. But despite the wild selection, Will is firm on offering a level of privacy and professionalism for his patrons, pointing out that all adult items are kept behind a curtain in the back of the store.

"We want people to feel comfortable when they come in here," he says. "We make sure that they feel okay to ask questions. People end up telling me everything. If I wrote a book, it would be a bestseller."