At Kara Mize's new spa in Tampa, clients can get waxed, tanned and vajazzled.
Think bedazzling, only the rhinestones go on skin below the belt. Way below.
Jennifer Love Hewitt made vajazzling famous in January when she told George Lopez about bejeweling her "precious lady'' to help get over a breakup. She gushed that her va-jay-jay shined like a disco ball.
A trend was born.
Vajazzling took off in fashion-forward places and become its own verb in the beauty world. New York socialite Bryce Gruber made a big deal about gluing crystals to her private parts on her website, theluxuryspot.com.
Mize had never heard of it until she opened the Body Bar Spa in August and a few clients asked if she vajazzled the nether regions. "I thought, what the hell is that?'' she said.
Mize decided to add it to her repertoire to set her apart from other spas and get some attention, which obviously worked. Her shtick: Get a Brazilian wax and, for $15 more, get vajazzled!
Reaction has ranged from "wow, that's really cool'' to "wow, I would never do it.'' Somewhat surprisingly, she said, it's been a hit among housewives in suburban Westchase, where the spa is located.
"They are telling me, 'My husband says I'm not spontaneous enough. Let's vajazzle,' '' she said.
Mize applies Swarovski crystals to the pubic area using eyelash glue. She can do any design, from hearts and stars to the logo of your man's favorite sports team. Depending on how much attention it gets, the design can last three to five days.
Kaity Fuller got a silver butterfly after seeing a promotion for the Body Bar on Half Off Depot. When she saw that the spa offered vajazzling, the 22-year-old from Seminole persuaded her friends to try it.
"We were joking around about vajazzling and I said, 'We have to do it,' '' she said.
That night, they went bar hopping and showed it to their friends. "We were like, come in the bathroom and see it,'' she said.
Soon, guys wanted a peek, too, and that was it for show and tell.
Vajazzlers say the fad is less about sex and more about feeling confident and having fun. Mize compares it to Brazilian waxes, which went from taboo to ho-hum.
But get vajazzled while you can, because it might not be hip forever.
A few months ago, fashion guru Gruber called it obsolete.
Even Perez Hilton cautioned against rogue rhinestones, saying you never want to wonder if that jewel on the floor fell from your lady bits.
Instead, check out the art of decorating your woohoo with a spray-on tattoo.
The name? Vatooing.