To ensure that art lovers can make a more affordable pit stop during the Honda Grand Prix of St. Petersburg, the Salvador Dalí Museum has lowered its admission during this year's race.
Adult admission will be $10. The normal rate is $21.
A year ago, patrons to the Dalí had to pay the greater rate, plus admission to the Grand Prix. Those prices ranged from $10 to $40 for a general admission race ticket, depending on attendance days. It made for a steep price to pay to see the buzzed-about museum, which was only a couple of months old at the time.
The museum is the middle of the race course and accessible only to race ticket holders. Dalí Museum tickets must be purchased separately.
"The discounted Dalí admission is a way to help bring the Dalí experience to race ticket holders, and Dalí patrons to the excitement of the races, at a great value to both," said Hank Hine, museum director.
The discount appears to be a meeting of the minds between museum and race officials.
"This is a great opportunity for fans to enjoy two world-class experiences during the same weekend," said Tim Ramsberger, vice president and general manager of the Grand Prix. "We are pleased to work with the Dalí Museum on this initiative."
The discounted museum admission is available from March 23-25, purchased at the museum (no advance purchase is available). For more information, visit the museum's website page pertinent to the offer, thedali.org/grandprix or call (727) 623-4710.
For tickets to the Grand Prix call toll-free 1-877-283-5385 or visit gpstpete.com. Race tickets can also be purchased at ticket booths March 23-25. The closest ticket booth and nearest entrance to the museum is Gate 5 at Second Street at Fifth Avenue S.
The museum is also extending its hours of operation through April 8. The new hours are 10 a.m. to 7 p.m. daily — except 10 a.m. to 8 p.m. Thursday and 11 a.m. to 7 p.m. Sunday.