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So how does a club throw a Super Bowl party, anyway?

At the moment, pretty much every club in Tampa Bay wants to host a Super Bowl party.

But do they know what they're in for?

"This brings a whole new level into what any event planner or location planner would expect," said Roy Turley, general manager of Rawhide Pavilion at Wild Horse Pass in Arizona, which hosted this year's Playboy Party. "The pavilion is 50,000 square feet, and they used every inch of it. They actually could have used more, because they had a line out the door of people wanting to get in."

Turley said Playboy scouted locations for the party, but that they didn't reach an agreement with the Pavilion until about six weeks before the game. They began building a nightclub in the 50,000-square-foot building a week before the party, and were out two days after it ended. "We still had some additional cleaning to do," Turley said.

Playboy used Turley's bar staff, but handled their own guest list and tickets, hired a caterer for the food and brought in their own security — mostly off-duty cops. "Each Playboy Bunny had two off-duty officers with them at all times," he said.

Club 360 owner Frankie Rodriguez, who's working on "two pretty big parties for Friday and Saturday," said most party organizers are still in the feeling-out stages — although his phone has been ringing more lately.

"The questions I get asked the most from people that have been calling are club capacity, loading and unloading areas, stages and tables," he said. "We're going to be remodeling here soon, so we're going to redo the entire upstairs, just to format it for the Super Bowl."

Turley had this advice for any Tampa clubs looking to host a Super Bowl party: "Look closely at your contracts, and expect more people than you may have anticipated. ... It's really just another event. We've received some good nationwide P.R. that the event was being held at Rawhide, but beyond that, we didn't really see a bump in business."

Lingerie Bowl VI

Sure, you know all about Friday's kickoff party for next year's Lingerie Bowl in Tampa (flip back to Page 25 if you missed the frisky details). But what about the "game" itself?

Festivities will be Friday, Jan. 30 through Sunday, Feb. 1 at a Tampa location to be announced. The Tampa Breeze will take on the Miami Caliente at 11 p.m. Jan. 30, followed by the Phoenix Scorch vs. the Los Angeles Temptation and a live musical performance. Saturday will be a fan day with football demonstrations, autographs and live music.

On Sunday, there will be a tailgate party from noon to 5 p.m., with the Lingerie Bowl set for Sunday night, during the Super Bowl halftime show. Live coverage will begin at 8 p.m. on a cable channel that's yet to be announced.

General admission is $125; VIP is $350, and a private, on-field cabana for up to 12 people is $15,000. Each ticket gets you access to all events Friday, Saturday and Sunday. to pre-order tickets, e-mail

More party tidbits

No word on whether Budway Joe will make an appearance. But Bud Bowl 2009 is a go, according to Anheuser-Busch. The Bud Bowl has evolved from a series of TV commercials in the late '80s and early '90s to a full-on Super Bowl bash, which last year featured performances by Snoop Dogg and Kid Rock. Plans are not yet finalized, but expect a party along those lines.

The commish is coming to Tampa. NFL commissioner Roger Goodell will be at the Tampa Marriott Waterside for a luncheon with the Tampa Bay Super Bowl Host Committee on Oct. 13. Tickets for the event are on sale for $55 apiece or $500 for a table of 10. Visit for the details; ticket registration forms must be postmarked by Oct. 3.

Contributing: Jay Cridlin, Dalia Colon

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So how does a club throw a Super Bowl party, anyway? 09/11/08 [Last modified: Friday, October 24, 2008 3:20pm]
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