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Fashion

    1. Straz ballet dancers leap, twist and twirl in animal-inspired fashion

      Fashion

      In the August issue of Bay magazine, photographer John Pendygraft teams up with dancers from Next Generation Ballet, an affiliate of Tampa's Straz Center for the Performing Arts, to show off animal-inspired fashion. Go to tbtim.es/animaldancers to watch the …

    2. Spanx jeans are slim on results

      Fashion

      The Spanx empire of stomach-flattening, thigh-slimming, jiggle-reducing foundation garments has expanded to include what the brand promises is the mother of all body-shaping miracles: Spanx jeans. Debuting on the company's Web site last week and available in department stores Aug. 25, the jeans come in two styles, …

      Spanx straight-leg style Slim-X jeans, left, have a hidden shaping panel across the front. The Signature style has a wide, high, waist panel that zips at the side.
    3. Swim Boutique a swimsuit haven for beachgoers of all sizes

      Fashion

      In a sea of sea adjacent surf shops, the Swim Boutique stands out. Cutoff T-shirts, printed caps or generic souvenirs are nowhere to be found. Instead, the Indian Shores shop and its newly opened St. Pete Beach outpost aim to give tourists and residents a classier and unique set of wardrobe options when heading to the …

      From the sand to the beach bar. The denim swimsuit (top $64, bottoms $46) easily becomes an post-beach outfit with a matching skirt ($44) and  tank top.
    4. What's in the box? Beauty goodies

      Fashion

      It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. • The trend started a few years ago with companies such as Birchbox charging between $10 and $15 a month for subscriptions. But it has recently taken off with dozens …

      Birchbox, the brainchild of two Harvard Business School classmates, is among a growing number of businesses that will send customers monthly shipments of beauty product samples (for a price).
    5. Paris Isabella brings fine fashions to Pinellas Park

      Fashion

      For most, "casual" isn't the word they would associate with upscale boutiques, but Mara Marozzelli is changing that, at least in her own store, Paris Isabella.

      A different kind of cuff. The Carolina Rocha cuffs ($159 to $219) are all hand-painted, decorated with Swarowski crystals and signed on the inside by the artist.
    6. St. Petersburg's Freshly Squeezed serving stylish streetwear for men

      Fashion

      Los Angeles, New York, Tokyo, St. Pete. That's what one of the now sold-out shirts sold by Freshly Squeezed in St. Petersburg said, and the store is helping the city fit it into that exclusive, fashionable club by raising the bar when it comes to streetwear.

      There’s something different about that shirt. The CBNC shirt ($35) has a cut similar to a baseball jersey and is made with a material that makes it softer than the usual tee.
    7. Want a personal shopper? You don't have to be rich

      Fashion

      You don't need to be rich to get your own personal shopper. A new breed of online sites is tailoring boxes of items to shoppers' tastes. And at traditional retailers including J. Crew and Macy's, the services of personal stylists don't cost any extra.

    8. Fashion backward: Embracing the slept-in, day-after look

      Fashion

      Strange beauty trends are nothing new. Think pencil-thin eyebrows, crimped hair and any trend inspired by the cast of Jersey Shore.

    9. USF grad's natural hair care products coming to Target shelves

      Fashion

      Rochelle Graham-Campbell saw her mother cut off all her hair — to get rid of the chemically straightened parts — and got inspired.

      Rochelle Graham-Campbell’s products will be available at selected Targets.
    10. Save your scalp with these hair-care treatments

      Fashion

      It doesn't take many bad hair days to appreciate the value of great hair. But luxe locks don't happen by accident. Just like anything worth having, if you want 365 good hair days a year, you'll have to work for it. Here's how...

      Clean up your act