Fashion

    1. St. Petersburg's Freshly Squeezed serving stylish streetwear for men

      Fashion

      Los Angeles, New York, Tokyo, St. Pete. That's what one of the now sold-out shirts sold by Freshly Squeezed in St. Petersburg said, and the store is helping the city fit it into that exclusive, fashionable club by raising the bar when it comes to streetwear.

      There’s something different about that shirt. The CBNC shirt ($35) has a cut similar to a baseball jersey and is made with a material that makes it softer than the usual tee.
    2. Want a personal shopper? You don't have to be rich

      Fashion

      You don't need to be rich to get your own personal shopper. A new breed of online sites is tailoring boxes of items to shoppers' tastes. And at traditional retailers including J. Crew and Macy's, the services of personal stylists don't cost any extra.

    3. Fashion backward: Embracing the slept-in, day-after look

      Fashion

      Strange beauty trends are nothing new. Think pencil-thin eyebrows, crimped hair and any trend inspired by the cast of Jersey Shore.

    4. USF grad's natural hair care products coming to Target shelves

      Fashion

      Rochelle Graham-Campbell saw her mother cut off all her hair — to get rid of the chemically straightened parts — and got inspired.

      Rochelle Graham-Campbell’s products will be available at selected Targets.
    5. Save your scalp with these hair-care treatments

      Fashion

      It doesn't take many bad hair days to appreciate the value of great hair. But luxe locks don't happen by accident. Just like anything worth having, if you want 365 good hair days a year, you'll have to work for it. Here's how...

      Clean up your act

    6. Shoes from Carrie and co. definitely fit

      Fashion

      It's been nearly 10 years since the final Sex and the City episode, and yet the allure of Carrie Bradshaw and her love affair with shoes lives on. For many women, SATC was a crash course in style and the designers — of shoes amongst other things — that pioneer trends. And with a new shoe …

    7. The three drugstore beauty products every woman needs

      Fashion

      Most women know the feeling of dashing into CVS to pick up cold medicine only to find themselves wandering the cosmetic aisles in search of amazing, new, life-changing beauty products.

    8. Fashion designer Tracy Negoshian gains national attention

      Business

      ST. PETERSBURG

      The new Tracy Negoshian store on tony Fifth Avenue in Naples features the designer's bright printed dresses, tops and shorts in a sleek, elegant setting. It's Negoshian's first and only store. But her increasingly popular line, known for shifts with geometric designs and tops speckled with …

      Tracy Negoshian shows off some of dresses from the 2014 collection at her St. Petersburg headquarters. “Our look is very print driven,” Negoshian said of her style, adding “inspiration is everywhere.” Her designs are in 500 boutiques.
    9. Your Spring 2014 makeover starts now

      Fashion

      January is the month of fresh starts. Gyms will be joined. Diets will be started (and ended) and resolutions will be made (and broken). But instead of losing 10 pounds by next weekend or revamping your career by Monday, warm up January by facing spring and making small changes that will help you welcome a new year and a …

      Black and white from the Jil Sander Spring ready-to-wear 2014 collection.
    10. How to give eyes, lips and nails that 'Radiant Orchid' glow

      Fashion

      2013 may have been the color of money, but 2014 is the color purple. So says Pantone, the global color authority, when it announced that "Radiant Orchid," a fuchsia purple, is the color of the year for 2014.