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A great reason to look fabulous

Olivia Newton-John. Edie Falco. Sheryl Crow. Just three of the millions of women who have successfully battled breast cancer.

October is National Breast Cancer Awareness month, a nationwide campaign that aims to help women everywhere battle breast cancer through early detection. And each October, as the nation focuses on Breast Cancer Awareness, more and more companies launch products that promise to give back to the cause.

But pay close attention, because whether that product in your hand is packaged in pink, or the company is claiming that "proceeds" benefit the cause, you'll need to do the math to determine which items are really pink at heart. Or, read our at-a-glance guide of must-have brands that donate a significant amount to Breast Cancer charities.

e.l.f.'s Super Glossy Lip Shine in Pink Kiss

Price: $1 at

Donation: 100 percent of all sales during October benefit the Breast Cancer Research Foundation

Why you'll want it: Purchase this oh-so-affordable pretty pink gloss and you're not only fighting breast cancer, you're also fighting environmental damage thanks to the product's SPF 15 ranking.

Nubar's Collection for the Cure

Price: $28 at

Donation: 10 percent of the retail price of the Collection for the Cure goes to St. Jude Children's Research Hospital, Cancer Treatment Research Foundation and the City of Hope.

Why you'll want it: Feel good about participating in the fight against breast cancer while protecting your own health and gaining gorgeous nails thanks to Nubar's must-have collection. The kit includes two pretty pink shades, Pink Cami and Je'Taime, and Diamont Seal & Shine, all of which are free of harmful ingredients such as toluene, formaldehyde and DBP.

Pink Bats from Louisville Slugger

Price: $77 at

Donation: $10 from every bat goes to the Susan G. Komen Foundation

Why you'll want it: Batter up for Breast Cancer, as each Mother's Day Major League Baseball approves the use of pink baseball bats in games. Take a page from the Tampa Bay Rays and battle the odds by going to bat for our hometown team and raising funds for Breast Cancer Awareness.

Julie Hewett Los Angeles' Shimmy in Pinkie.

Price: $22 at

Donation: 25 percent of sales during October benefit

Why you'll want it: This luminescent highlighting cream shimmers on face, eyes, lips and body. Plus, it's so easy to apply; simply swipe on with fingers and light up your look with no mess or muss.

skyn ICELAND's Detox Kit

Price: $45 at

Donation: $5 from each detox kit sold during October benefits The American Cancer Society

Why you'll want it: Made especially for stressed skin, this compact kit includes four of skyn ICELAND's top products: Glacial Face Wash, Arctic Face Mist, Antidote Quenching Daily Lotion and Oxygen Infusion Night Cream. And the collection is free of parabens, petroleum and sulfates, as well as being 100 percent vegetarian.'s Pretty in Pink campaign

To fight breast cancer, my company offers $31 spa and salon services at the top locations throughout the nation, including Tampa Bay. Each participating spa/salon/medspa makes a mandatory donation in order to participate, and 100 percent of the money raised is donated to Breast Cancer Network of Strength. The Pretty in Pink campaign raised over $20,000 in 2007. Book a $31 Brazilian wax (normally $55) at Awa Day Spa on Macdill Avenue or opt for a $31 Pretty Bare Feet pedicure (normally $55) at Spa 360 on Kennedy Boulevard. Browse all participating salons and spas and their $31 offers at

A great reason to look fabulous 10/02/08 [Last modified: Wednesday, November 3, 2010 2:28pm]
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