Most of fashion stylist Danielle Marie McFarland's clients are going through a big life change. Some have experienced a huge weight loss; others have a new job or are treating themselves, finding their style in a new phase of their lives. Whatever their reason, they need a new wardrobe, so they find her at Don Me Now.
Opened in March, the women's boutique in Hyde Park Village carries all the basics and some trendy add-ons to make a brand new closet, from the perfect pair of jeans ($88 to $220) — which is determined by body shape, color and fit and, according to McFarland, the most important must-have in anyone's closet — to not-so-basic velvet and sequined shorts ($42 and $52) or embellished turbans ($57). The pieces are divided by color at the store, to make matching easier.
For extra guidance, there are the store's printed labels. "Styling Staples" marks the essentials that allow for the largest amount of flexibility in making different outfits.
"Full Figured Fashion" marks the items that are universally flattering, specially on larger sizes, and "Local Love" promotes local designers' pieces.
The store also carries all of the stylist's best tricks, from a bra back converter for a low back top ($18.40) to a quick-fix sponge that removes deodorant stains ($5.75) and the famous body-shapers that hold everything in place (prices vary).
All of the store's workers are, like McFarland, fashion stylists, ready to help customers build the perfect outfit. But for those who want a little more individualized attention, the store offers a menu of services that range from a 15-minute styling consultation (free) to the Red Carpet Effect, a monthly three- to four-hour styling session at the store that includes a discount on merchandise for $100 per month.