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Fun shades of gloss will make men stick

Apply lipstick to land a man, so says a recent study from Manchester University in the UK. And while your own man has undoubtedly told you how much he likes your face au naturel, researchers claim that a touch of lipstick will draw, and hold, his attention.

In fact, the average man spends 5.4 seconds of his first 10 seconds of meeting a woman looking at her lips, according to the study. And if you think any lipstick hue will do, you've got another thing coming. The university's research concluded that pink and red lipstick wield the most power over your man's attention span.

6.7 seconds of Allure

Pick a shade of pink for your pucker and you'll get an average of 6.7 seconds of lip-locked attention from men, according to our mates at Manchester. Mattese Elite's crisp fuchsia hue, right, is just right for those who want to get noticed, which perhaps explains the kitschy name of this wearable color, "PornStar." Get it for $10 at

If you prefer your lipstick with a touch of shine, opt for Chanel Rouge Allure Laque in "Phoenix" (#78), an intense shade of pink that lasts for hours, while serving up full coverage and a touch of shine. Available for $32 at Chanel counters and at

Or, opt for a flattering shade of sparkling pink gloss found right at your local Target store. Jemma Kidd's Air Kiss Shine Lip Gloss ($16) in "Poser," is a true pink that starts off shining and ends up staining lips with color.

Fixated in 7.3 seconds

Pink may be pretty but red is riveting according the same Manchester study, which suggests that red lipstick will lock in his attention for 7.3 seconds.

My go-to red is Revlon's Super Lustrous lipstick in "Fire & Ice," a long, lasting and classic hue that sells for about $7 at CVS.

Kick it up a notch with Girlactik's Star Gloss in "Ooh La La Red," right, a sticky, sparkly gloss that really stays put; get it for $17 at Those with a larger beauty budget will love Michael Marcus' high pigment lipstick in "Ho Ho Ho," a just-right red that sells for $24 at Dillard's.

A Perfect 10

Orange may not have made the study, but shades of orange, from melon to mandarin, have a spot on my personal list of the best lipstick hues for summer, not to mention the appearance of orange lips as a trend to watch from runways to glossies.

Head to your local drugstore and pick up Revlon's "Orange Flip," right, a brave and flattering shade of lipstick I've been sporting of late. Gloss is now in a stick thanks to the makeup mavens at Estee Lauder; I'm lovin' their "Orange Poppy," a pinkish tangerine that sells for $20 at local department stores. Back to the bargain bin, I also like CoverGirl's "Temptation," a gold speckled mandarin that sells for $6.99 at Walgreens.

Whatever hue you choose, be sure to wear what you love and as a fringe benefit, you may earn his adoration, too.

— Carolyn Brundage is the founder of, a guide to the best in local beauty. Need beauty advice? Tweet Up with Carolyn on Twitter @tampabaypretty.

Fun shades of gloss will make men stick 06/02/11 [Last modified: Monday, November 7, 2011 5:04pm]
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