In beauty, the word inspires chills, but put it on your booty, and you're wearing one of this season's hautest denim collections.
Acne was born in 1996, when Swedish company Acne Creative Collective crafted 100 pairs of unisex jeans to gift to clients, co-workers and friends. The jeans were highlighted by Swedish Elle magazine and a lifestyle denim brand was born. Determined to be too-cool-for-you, the brand eschews marketing in fashion magazines and, instead, produces its own magazine, called Acne Paper, twice annually.
At Acne's boutiques in Paris, Stockholm, Oslo and NYC, pair after pair of perfect skinny jeans abound (low waist, straight leg, tight fit). Save yourself a trip — and a buck or two — by shopping Acne denim online at acnestudios.com. Those savings will come in handy because European style doesn't come cheaply; my favorite Acne jean style, "Brooke," sells for $349.
Find your 'purpose'
Across the world again we go... to Japan for another chic denim collection, called PRPS. Inspired by founder Donwan Harrel's days racing on the drag strip racing, PRPS, pronounced "purpose," is a favorite of guys, including musician Gavin Rossdale.
But Harrel aims to please women too; PRPS launched a collection for women in early 2008 including boot-cut, straight and slim-cut denim in distinctive washes. Check out PRPS' Daytona Jeans; boasting a low rise, bootcut, and deconstructed details, these 100-percent cotton jeans epitomize rocker chic. Available online for $325 at tobi.com.
Not quite denim ...
It all began with a pair of sleek, luxe jeans. My love affair with Rock & Republic that is.
Head R&R Designer and CEO, Michael Ball, is a man after my own heart, uber-creative with a kick-arse business sense.
So when I heard that the chic denim brand was getting beauty-full, I had to sample the collection and dish, of course.
I'm nowhere near a cougar yet (wink, wink) but I'm lovin' the red Rock & Republic gloss that proudly sports that name ($26 at Neiman Marcus). Economy-be-damned, R&R is clearly counting on the jet set to drive sales of their Swarovski-studded compact containing bronzer and highlighter in shades such as Penthouse, Villa and Private Jet ($225 at Neiman Marcus).
When did it get so pricey?
When you started wearing it every day.
Jeans go everywhere from shopping by day to dining by candlelight. In fact, you've undoubtedly sported your favorite denim with heels and jewels as often as with sneaks and tanks. And because you're wearing this one piece of clothing everywhere, you're probably opting for premium denim. Yup, that translates to more expensive denim (often $200 and up).
There is still plenty of inexpensive denim to be found, but what makes premium denim so pricey is usually Japanese or Italian denim fabric, couture fitting and plain-old supply and demand. (As in, "If Jessica Simpson wears it; I'm willing to pay more for it.")
Based on the season's most in-demand new denim collections, denim prices and popularity are still on the rise.
— Carolyn Brundage is the founder of tampabay.prettycity.com, a guide to all that is hip and happening in local beauty. Need beauty advice? E-mail Carolyn at firstname.lastname@example.org