Most women know the feeling of dashing into CVS to pick up cold medicine only to find themselves wandering the cosmetic aisles in search of amazing, new, life-changing beauty products.
What's the allure of the drugstore beauty product? I call it optimism, the unflappable belief that right there in the drugstore aisle between Carmex and Tampax there's a little tube of magic just waiting to transform our lives ... all for just a few bucks, of course.
Life-changing may be far-fetched, but I've rounded up three drugstore beauty products that will, at the very least, make your year.
Miracles via L'Oreal
RevitaLift Miracle Blur by L'Oreal is, simply put, the one drugstore product you must add to your makeup bag. Just like your fave Instagram filter, this skincare-primer-hybrid erases lines, wrinkles and pores. It's an instant skin smoother that leaves skin velvety smooth with a matte, almost airbrushed finish. I wear it under makeup most days although it's also ideal alone for days that you want to be both sans makeup and sans imperfections. Get it for $24.99 in the skin care aisle at local drugstores.
Brighten eyes with Neutrogena
For many women a great, affordable undereye concealer is the holy grail of beauty. Neutrogena's 3-in-1 Concealer for Eyes is a tinted moisturizer and under-eye concealer that fits the bill thanks to its ability to hide dark circles and reduce under-eye puffiness. There's also an SPF 30 rating, which protects delicate under-eye skin from sun damage. Plus, it's priced right at about $9 a tube and widely available at local drugstores.
Great hair days thanks to John Freida
John Freida Frizz-Ease Secret Weapon Flawless Finishing Crème sells for about $5 and helps turn even bad hair days around. It's literally an instant fix for bad-mannered locks; use it to moisturize hair for 24 hours as well as style and smooth locks. It's also ideal for frayed ends and can be applied to dry locks anytime.
So the next time you find yourself sneezing at your local Walgreens while wandering the cosmetic aisles, don't feel bad, because while no one beauty product will change your life, these three will help make you look like a new woman.
— Carolyn Brundage is the founder of tampabay.prettycity.com, a guide to the best in local beauty. Need beauty advice? Tweet up with Carolyn on Twitter @tampabaypretty.