Shiny locks. Glowing skin. Sparkling lips. For years, beauty has been all about gleam, but this year matte is back in a big way. From nails to skin to lips, I've rounded up three surprising new ways to pull off the sophisticated matte makeup trend.
Perhaps it's because I was born with oily skin, but I've never really been a fan of the whole "dewy" skin thing. And thanks to fashion houses including Dior, Balmain, Viktor and Rolf, Rochas and Derek Lam, matte skin is de rigueur this season. "Fresh and finished" is how makeup artist Pat McGrath described the look, featuring pristine complexions without a touch of glow, sparkle or illumination in sight.
To get matte skin, start with a tinted moisturizer, BB cream or CC cream to hydrate skin and provide a touch of color correction. Next, apply a matte powder of choice. I swear by a few brands, including Illamasqua Foundation Powder (photo, $38 at Bloomingdale's) or the affordably priced and widely available Dream Matte Powder from Maybelline ($7.99).
Bold lips have been big for several seasons, but the new matte lip trend makes look-at-me lips easy to pull off, no matter your makeup prowess. Some credit Rag & Bone with stoking the trend when they commissioned Gucci Westman to create an orange matte lip, inspired by the Brazil World Cup, for their Fall 2013 runway presentations.
Matte lips have taken off, and there is no shortage of just-launched lipsticks to help you kiss last season's glossy pucker bye-bye. NARS nailed the trend with the launch of their Fall 2013 color collection, including two Pure Matte Lipsticks (photo, $26 at Sephora) and two Velvet Matte Lip Pencils ($25).
MAC's Retro Matte Collection for Fall 2013 boasts several flat texture lipsticks named "retro" because the matte lipstick creates a sharp contrast that was essential in the heyday of black-and-white photography. Inspired by the popularity of Ruby Woo, MAC's original matte finish hue, the new collection includes Dangerous, an orangey red; Flat Out Fabulous, a bright plum matte; and All Fired Up, a bright fuchsia matte, in its collection of eight matte shades. The Retro Matte collection lipsticks are sold for $15 each at maccosmetics.com.
Matte manicures are somewhat like flat finishes on fast cars. Once you get over the initial yearning for shine, these "paint jobs" can be strangely appealing, and before you know it, you're bound to be zipping about town showing off this new look.
Deborah Lippmann may have launched this trend when she debuted the limited edition Red Silk Boxers (photo, $19 at deborahlippmann.com), a new matte merlot, at Badgley Mischka's runway show. Or perhaps it was Essie's nude nails dressed in Matte About You finisher ($10 at Ulta) at Helmut Lang that launched the look?
Not to be left out, OPI debuted a new matte topcoat that makes any polish look of-the-moment matte. There are also polish collections designed to be matte, such as Orly's Matte FX Collection in hues such as Iron Butterfly, a metallic matte black lacquer; and Purple Velvet, a flat matte purple lacquer.
Turns out you can pass on shine this season and still dazzle.
— Carolyn Brundage is the founder of TampaBay.PrettyCity.com, a guide to the best in local beauty. Need beauty advice? Tweet up with Carolyn at @tampabaypretty.