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University of South Flordia? If you got the sweatshirt.

It's a giddy purchase to celebrate the start of college. A snuggly university sweatshirt, proudly proclaiming institutional pride!

University of South Flordia

Oh, holy …

Some students caught the flub sold in the University of South Florida St. Petersburg Barnes & Noble this week — a soft black hoodie with an inventive new translation of the state's name.

Now discovered, the shirt will take root in the annals of typefoolery, along with DEWEY DEFEATS TRUMAN and Dan Quayle's potatoe. Or it will go to the ugly sweater crate under the bed.

Robin Shwedo, a graduate student in USF's journalism program, had a little money to spare Friday after buying books for the new semester. She needed a sweatshirt, preferably one that zipped up and had a hood. She spotted the stack. Perfect!

Shwedo grabbed one without reading it closely, because, like, spelling is a thing you take for granted in a campus bookstore.

"If you go to Yale, you don't expect the shirts to say YAEL," said Shwedo, 56.

The cashier pointed out the misprint, according to Shwedo, and gave her 10 percent off the $39.98 JanSport hoodie.

Rather than trade it for a new model, Shwedo decided to conduct a hilarious grammar experiment come fall, testing the masses to see when they finally notice Flordia dancing across her chest. Behind her in line, Phil Ammann got one, too. He graduates in December.

"I figured it'd be a nice cap to my tenure there at USF," said Amman, 49.

The shirts were still on display Monday, but not for long. About 4:30 p.m., the book store staff pulled them into the back. Monday evening, they were still available online.

"You know, it was during rush," said manager Penny Isenbergh. "We had no idea. It has nothing to do with the university."

"JanSport partners with thousands of colleges and universities around the country to create premium collegiate decorated apparel," Paul Sline, JanSport vice president of collegiate sales, said in an e-mail. "When you have millions of impressions sent out annually, there are always a few dozen garments printed incorrectly. JanSport has been in touch with the Barnes & Noble bookstore at the University of South Florida St. Petersburg and will be reprinting and shipping corrected garments to them."

People who bought a University of South Flordia shirt can get a refund at the store, Isenbergh said.

But really, who would want one?

Shwedo is thinking of buying a few more shirts. The holidays are coming.

University of South Flordia? If you got the sweatshirt. 08/23/10 [Last modified: Tuesday, August 24, 2010 11:33am]
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