It was the eyes, then the lips. Now, the beauty world is honing in on the cheeks.
"I think this look is a big drink of water," says Benefit co-founder Jean Ford. After so many seasons of smoky eyes and bright lips, this is a refreshing change that really embraces a warm-weather spirit, she says.
Color is the buzzword, says Pati Dubroff, celebrity beauty artist for Clarins, so no more playing it safe on the cheeks.
A little blush goes a long way, however, so makeup experts note that women might need a refresher course in application, color choices and what to do with the rest of their face.
"A pop of bright blush is totally doable and can look very pretty when done right," says Dubroff. She applies that pop right on the apples of cheeks.
Where is the apple?
It's the highest point of your cheek, which is easiest to find if you smile with a closed mouth, explains Laura Mercier global artistry director Matin Maulawizada. Concentrate the color there.
"Look at a baby's face. You can see their apple very easily; mimic that," Maulawizada says. "As you get older, you'll have redness in places you don't want, so don't use that as a guideline."
On photo shoots, he'll sometimes put blush in the hollow area below the apple, but that's not for everyday life, Maulawizada says.
National makeup artist Francelle Daly found a spot between the apple and the hollow for the models walking in the spring Marc Jacobs show. She liked the result — "It looked like the models were blushing," she says — but that took some trial and error. "As you experiment with color on your cheeks, it becomes easier."
Shades of blush
To choose a color that works for your skin tone, work in the palette that you already use — maybe you prefer pinks, corals or peaches — and then choose a shade or two brighter for blush. Maulawizada suggests pushing your index finger against your thumb. "It'll turn red, and that red is your red. It could be a warm or cool shade, depending on your coloring. And you can go lighter or darker with the blush, but that's your range to work with."