Buyer, beware: Eating as healthy as Uncle Sam suggests may end up costing hundreds of dollars extra per year, according to a new study in the journal Health Affairs.
The study looked at what it would take to try to meet the federal Dietary Guidelines for 2010 for fiber, calcium and other nutrients, and limiting fat and sugar intake accordingly.
Researchers from the University of Washington surveyed 2,001 residents of King County in Washington about their diet and nutrition.
Almost across the board, eating more nutrient-dense foods rather than empty-calorie junk foods came at a hefty price.
But don't exit the produce aisle just yet. The authors say this may simply mean that consumers need to be educated not just on how to eat better, but to eat smarter. A banana, for example is rich in both fiber and potassium, addressing two daily nutrient needs at once.
That's particularly important, the researchers point out, since the conflict between good eating and cheap eating means poorer communities get hit the hardest.
"Dietary recommendations need to become more sensitive to the economic constraints faced by consumers, particularly those in the most vulnerable segments of society, who bear a disproportionate burden of obesity and chronic disease," the authors write.