Pureed frozen fruit probably won't become the next bacon, or even cupcake. It's simply not sexy enough.
So-called soft serve fruit is, however, having a moment: recently becoming a darling of the mommy blog set, showing up on ABC's Good Morning America, inspiring a new countertop kitchen appliance, even spawning a product line and small chain of shops, the New York City-based Soft Serve Fruit Co.
And to be clear, we are talking about something that is precisely as it sounds — frozen fruit that is pureed until it reaches the consistency of soft serve ice cream. That's it.
Soft serve fruit is "the answer to an ice cream lover's cravings," says Francesca Borgognone of thedailymeal.com. "A fraction of the calories and mixed with the same type of fixings that frozen yogurt has — it can be sweet, savory as well as an any-time-of-the-day treat."
Soft serve fruit has been quietly building a following online, where recipes abound for turning all manner of frozen fruit into treats. Tanya Steel of epicurious.com has been onto this idea for a while, keeping foil-wrapped, frozen bananas in the freezer for times when she wants a treat that's not calorie laden.
"I started making them when my kids were little and I was trying to not only curb their constant need and quest for sugar, but also my own," says Steel, co-author of the cookbook Real Food for Healthy Kids.