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Martha Stewart's 'Everyday Food' to cease publication

Things have been rocky inside Martha Stewart's corporate kingdom recently.

On Wednesday, chief executive Lisa Gersh stepped down after less than a year on the job. The rise of digital news and the fall of print advertising has put a crimp on Martha Stewart Living Omnimedia profits. A couple of magazines are on the market. The proposal to open Martha Stewart minishops in JCPenney stores stalled because of a challenge by Macy's, which sells Stewart merchandise.

But to me, the worst news, the tidbit that really shakes me, is buried deep in a story from the Associated Press.

Everyday Food will be no more.

The clever, purse-sized road map to reasonable cooking will cease publication in the next couple of months.

I am bummed. I love that little magazine.

The magazine came on the scene in 2003, about 18 months before Stewart went to prison for lying to the feds about a stock trade. Interestingly, the cover didn't carry her name prominently. The magazine also launched a PBS show, featuring cool, calm and collected magazine editors showing us how to make the world's best mac-n-cheese and brine a turkey.

Everyday Food is the polar opposite of the lush Martha Stewart Living, which gave rise to glue guns and guilt trips. Directions on how to make a sugar-spun croque-en-bouche cozied up with blueprints on Tyrolean gingerbread cottages. Pretty to look at, but to actually pull off? No way.

So along comes this magazine, Reader's Digest size with real-people recipes, complete with Martha's stamp of approval. It had hallmark Martha food photography and sophistication but with a full reality check about busy schedules. Quick weeknight meals, vegetarian feasts and tips galore on everything from equipment to ingredients.

I'll miss my cooking friend, but darn if I don't have months' worth stacked alongside my cookbooks. Good tips and doable recipes last forever.

Information from the Associated Press was used in this story.

Martha Stewart's 'Everyday Food' to cease publication 12/20/12 [Last modified: Thursday, December 20, 2012 6:44pm]
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