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2160495 2038-01-18 05:00:00.0 UTC 2038-01-18T00:00:00.000-05:00 2014-01-10 19:15:47.0 UTC 2014-01-10T14:15:47.000-05:00 velveeta-shortage-three-food-crises-that-came-before published 2014-01-10 19:49:10.0 UTC 2014-01-10T14:49:10.000-05:00 features/food/general DTI 115989555 <p>Just in time for football playoffs and the corresponding making of cheese-related <a>dips</a>, Kraft says some customers may not be able to find Velveeta over the next few weeks.</p> <p>A representative for the company wouldn't give any reasons for the apparent shortage, saying only that they happen from time to time given the "nature of manufacturing."</p> <p>That didn't help the collective freakout that followed. Soon, #Cheesepocalypse was trending on Twitter.</p> <p>&nbsp;</p> <blockquote class="twitter-tweet" width="250" lang="en"> <p>The Velveeta shortage is real&mdash;hey, we tried to warn you about the 7 signs of the <a href="https://twitter.com/search?q=%23Cheesepocalypse&amp;src=hash">#Cheesepocalypse</a>: <a href="http://t.co/B3gsjfs8Uq">http://t.co/B3gsjfs8Uq</a></p> &mdash; E! Online (@eonline) <a href="https://twitter.com/eonline/statuses/421068853079060480">January 9, 2014</a></blockquote> <p>&nbsp;</p> <p> <script charset="utf-8"></script> </p> <p>Eventually, Velveeta was forced to respond, saying, "it's true&ndash;we are experiencing a temporary scarcity of our nation's most precious commodity: Liquid Gold. But please know that we are working tirelessly to get more Velveeta on store shelves as soon as possible and that this was in no way a "publicity stunt." We always want Velveeta where it belongs&ndash;in your hands, in your homes and in your stomachs."</p> <p>Stick with us in the coming weeks, because we want to make it up to you&ndash;and we will.</p> <p>&nbsp;</p> <blockquote class="twitter-tweet" width="250" lang="en"> <p>A Message to Velveeta Fans in Response to the Current So-Called <a href="https://twitter.com/search?q=%23Cheesepocalypse&amp;src=hash">#Cheesepocalypse</a>: <a href="http://t.co/gpBB67eZYL">http://t.co/gpBB67eZYL</a></p> &mdash; VELVEETA (@EatLiquidGold) <a href="https://twitter.com/EatLiquidGold/statuses/421369917359656960">January 9, 2014</a></blockquote> <p>&nbsp;</p> <p> <script charset="utf-8"></script> </p> <p>It caused us to ask the big questions.</p> <p>&nbsp;</p> <blockquote class="twitter-tweet" width="250" lang="en"> <p>I have questions about <a href="https://twitter.com/search?q=%23Cheesepocalypse&amp;src=hash">#Cheesepocalypse</a>. Do we care about Velveeta in Canada, or is it more of a US thing? Does the US have Cheez Whiz?</p> &mdash; Stephanie MacLellan (@smaclellan) <a href="https://twitter.com/smaclellan/statuses/421679055159574528">January 10, 2014</a></blockquote> <p>&nbsp;</p> <p> <script charset="utf-8"></script> </p> <p>Though, for the record, not <i>everyone</i> was alarmed.</p> <p>&nbsp;</p> <blockquote class="twitter-tweet" lang="en"> <p>There's a Velveeta shortage. People are calling it the <a href="https://twitter.com/search?q=%23Cheesepocalypse&amp;src=hash">#Cheesepocalypse</a>. I don't see how the two are related. <a href="https://twitter.com/search?q=%23ImposterCheese&amp;src=hash">#ImposterCheese</a></p> &mdash; Jenna Kim Jones (@jennakimjones) <a href="https://twitter.com/jennakimjones/statuses/420973846443749376">January 8, 2014</a></blockquote> <p>&nbsp;</p> <p> <script charset="utf-8"></script> </p> <p>It should be noted that the Velveeta crisis is not the first shortage of its kind, even this year.</p> <p>In January, lovers of <b>Sriacha</b> were forced to confront a world without spicy sauce. (Or at least rumors of a world without spicy sauce.)</p> <p>In December, Huy Fong Foods was forced to halt shipments of the sauce after an order from the California Department of Public Health "to ensure an effective treatment of micro-organisms present in the [Huy Fong Foods] product." It all started with <a href="http://www.tampabay.com/news/bizarre/the-skinny-sriracha-hot-sauces-clash-with-city-heats-up/2151961">neighbors complaining</a> that the making of the so-called Rooster Sauce caused their eyes to burn. That makes sense.</p> <p><iframe src="http://embed.newsinc.com/Single/iframe.html?WID=2&amp;VID=25384863&amp;freewheel=90964&amp;sitesection=tbtimes&amp;height=300&amp;width=425" marginwidth="0px" marginheight="0px" frameborder="no" height="300" scrolling="no" width="425"></iframe></p> <p>In 2012, we were forced to confront another crisis: <a href="http://www.tampabay.com/things-to-do/consumer/a-world-without-twinkies-say-it-aint-so/1261903">a world without Twinkies</a>. (And, really all the Hostess snack cakes, but it was the <a href="http://www.tampabay.com/news/humaninterest/better-hurry-twinkies-lovers-the-shelves-are-getting-bare/1263306">Twinkies</a> that seemed to catch the zeitgeist.)</p> <p>Hostess shuttered its factories in November 2012, but Apollo Global Management and Metropoulos &amp; Co., which also owns Pabst Brewing, swooped in to save the day by buying the brand and its tasty snacks. Production resumed and order was restored.</p> <p><iframe src="http://embed.newsinc.com/Single/iframe.html?WID=2&amp;VID=24949224&amp;freewheel=90964&amp;sitesection=tbtimes&amp;height=300&amp;width=425" marginwidth="0px" marginheight="0px" frameborder="no" height="300" scrolling="no" width="425"></iframe></p> <p>Perhaps the most troubling food shortage of our times threatened, well, everything. We're talking, of course, about <b>bacon</b>.</p> <p>Times food editor Janet Keeler did her best to dispel the rumors of the <a href="http://www.tampabay.com/features/consumer/relax-bacon-lovers-no-shortages-though-prices-eventually-may-rise/1254300">Great Bacon Outage</a> in October 2012, writing, "Predictions of bacon shortages have sent shivers through a nation in love with pork belly. What will we eat with our eggs and grits? What else could pair so deliciously with a molten cheeseburger? How will Top Chef contestants cope without their go-to salty flavor booster? Relax. It appears your local grocery store will have plenty of bacon despite the wail from European pork producers last month forecasting a baconless world. Social and traditional media gobbled up the story like, well, pigs at the trough, and there was momentary panic that we would be forced to live without bacon cupcakes."</p> <p><a href="http://www.tampabay.com/things-to-do/food/cooking/bacon-chocolate-peanut-bacon-toffee-make-it/2131599"><b>Bacon treats</b></a> could not be denied.</p> <p>The <a href="http://www.tampabay.com/news/business/agriculture/canned-pumpkin-may-be-in-short-supply-this-holiday-season/1052201"><b>first warning</b></a> came in 2009. Thanksgiving was approaching and a crucial ingredient was said to be in short supply.</p> <p>Pumpkin. Specifically, the canned kind. "We know at this point the (2009) harvest is going to be smaller than anticipated," Roz O'Hearn, a spokesman for Libby's told our reporter. "Does that mean it's going to be increasingly difficult to find in stores? Yep, that's probably likely."</p> <p><a href="http://www.tampabay.com/features/food/cooking/pumpkin-shortage-substitute-can-save-your-thanksgiving-recipe/1052203">We tried to cope</a>. (Say it ain't so, sweet potato.)</p> <p>By September of 2010, <a href=" http://www.tampabay.com/features/food/general/pass-the-pie-canned-pumpkin-shortage-is-over/1124579">it was over</a>.</p> <p>Pro tip: Don't Google <a href="https://www.google.com/search?q=food+shortage&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">food shortages</a>. It in no way will make you feel better. About anything.</p> <p>&nbsp;</p> Just in time for football playoffs and the corresponding making of cheese-related dips, Kraft says some customers may not be able to find Velveeta over the next few weeks. A representative for the company wouldn't give any reasons for the apparent shortage, saying only that they happen from time to time given the "nature of manufacturing." That didn't help the collective freakout that followed. Soon, #Cheesepocalypse was trending on Twitter. The Velveeta shortage is real—hey, we tried to warn you about the 7 signs of the #Cheesepocalypse: http://t.co/B3gsjfs8Uq — E! Online (@eonline) January 9, 2014 Eventually, Velveeta was forced to respond, saying, "it's true–we are experiencing a temporary scarcity of our nation's most precious commodity: Liquid Gold. But please know that we are working tirelessly to get more Velveeta on store shelves as soon as possible and that this was in no way a "publicity stunt." We always want Velveeta where it belongs–in your hands, in your homes and in your stomachs." Stick with us in the coming weeks, because we want to make it up to you–and we will. A Message to Velveeta Fans in Response to the Current So-Called #Cheesepocalypse: http://t.co/gpBB67eZYL — VELVEETA (@EatLiquidGold) January 9, 2014 It caused us to ask the big questions. I have questions about #Cheesepocalypse. Do we care about Velveeta in Canada, or is it more of a US thing? Does the US have Cheez Whiz? — Stephanie MacLellan (@smaclellan) January 10, 2014 Though, for the record, not everyone was alarmed. There's a Velveeta shortage. People are calling it the #Cheesepocalypse. I don't see how the two are related. #ImposterCheese — Jenna Kim Jones (@jennakimjones) January 8, 2014 It should be noted that the Velveeta crisis is not the first shortage of its kind, even this year. In January, lovers of Sriacha were forced to confront a world without spicy sauce. (Or at least rumors of a world without spicy sauce.) In December, Huy Fong Foods was forced to halt shipments of the sauce after an order from the California Department of Public Health "to ensure an effective treatment of micro-organisms present in the [Huy Fong Foods] product." It all started with neighbors complaining that the making of the so-called Rooster Sauce caused their eyes to burn. That makes sense. In 2012, we were forced to confront another crisis: a world without Twinkies. (And, really all the Hostess snack cakes, but it was the Twinkies that seemed to catch the zeitgeist.) Hostess shuttered its factories in November 2012, but Apollo Global Management and Metropoulos & Co., which also owns Pabst Brewing, swooped in to save the day by buying the brand and its tasty snacks. Production resumed and order was restored. Perhaps the most troubling food shortage of our times threatened, well, everything. We're talking, of course, about bacon. Times food editor Janet Keeler did her best to dispel the rumors of the Great Bacon Outage in October 2012, writing, "Predictions of bacon shortages have sent shivers through a nation in love with pork belly. What will we eat with our eggs and grits? What else could pair so deliciously with a molten cheeseburger? How will Top Chef contestants cope without their go-to salty flavor booster? Relax. It appears your local grocery store will have plenty of bacon despite the wail from European pork producers last month forecasting a baconless world. Social and traditional media gobbled up the story like, well, pigs at the trough, and there was momentary panic that we would be forced to live without bacon cupcakes." Bacon treats could not be denied. The first warning came in 2009. Thanksgiving was approaching and a crucial ingredient was said to be in short supply. Pumpkin. Specifically, the canned kind. "We know at this point the (2009) harvest is going to be smaller than anticipated," Roz O'Hearn, a spokesman for Libby's told our reporter. "Does that mean it's going to be increasingly difficult to find in stores? Yep, that's probably likely." We tried to cope. (Say it ain't so, sweet potato.) By September of 2010, it was over. Pro tip: Don't Google food shortages. It in no way will make you feel better. About anything. Times staff and wire reports things-to-do, food, Features, Food, General 25505866 Velveeta shortage? Four food crises that came before dhwgh5zr7sg8 dhwgh Velveeta shortage? Four food crises that came before Nation Associated Press foodshortage011114 Velveeta shortage? Four food crises that came before false 1 A representative for Kraft wouldn’t give any reasons for the apparent Velveeta shortage, saying only that they happen from time to time given the “nature of manufacturing.” /resources/images/dti/2014/01/tbd_velv010814_12219127.jpg Associated Press /resources/images/dti/rendered/2014/01/tbd_velv010814_12219127_4col.jpg/resources/images/dti/rendered/2014/01/tbd_velv010814_12219127_8col.jpg 2 In January, lovers of Sriacha were forced to confront a world without spicy sauce. (Or at least rumors of a world without spicy sauce.) /resources/images/dti/2014/01/sraracha_12236969.jpg /resources/images/dti/rendered/2014/01/sraracha_12236969_4col.jpg/resources/images/dti/rendered/2014/01/sraracha_12236969_8col.jpg 3 /resources/images/dti/2014/01/twinkies_12236970.jpg /resources/images/dti/rendered/2014/01/twinkies_12236970_4col.jpg/resources/images/dti/rendered/2014/01/twinkies_12236970_8col.jpg 4 /resources/images/dti/2014/01/bacon_12236967.jpg /resources/images/dti/rendered/2014/01/bacon_12236967_4col.jpg/resources/images/dti/rendered/2014/01/bacon_12236967_8col.jpg 5 /resources/images/dti/2014/01/pumpkinpie_12237059.jpg /resources/images/dti/rendered/2014/01/pumpkinpie_12237059_4col.jpg/resources/images/dti/rendered/2014/01/pumpkinpie_12237059_8col.jpg velveeta, bacon, twinkies, sraracha true templatedata/tampabaytimes/StaffArticle/data/2014/01/10/115989555-velveeta-shortage-three-food-crises-that-came-before StaffArticle features,foodFoodthings-to-do,foodEating & DrinkingJust in time for football playoffs and the corresponding making of cheese-related dips, Kraft says some customers may not be able to find Velveeta over the next few weeks.velveeta, bacon, twinkies, srarachaTimes staff 1010253 2038-01-18 05:00:00.0 UTC 2038-01-18T00:00:00.000-05:00 2012-10-25 12:56:07.0 UTC 2012-10-25T08:56:07.000-04:00 times-staff published 2014-06-03 12:15:51.0 UTC 2014-06-03T08:15:51.000-04:00 Times staff <p>If you have a news tip, please call our City Desk at 727-893-8215.</p> <p>You can also call one of our county news bureaus directly:</p> <p>Hernando County: 352-754-6101</p> <p>Hillsborough County/Tampa: 813-226-3303</p> <p>North Pinellas County: 727-445-4221</p> <p>Pasco County: 727-869-6235</p> <p>On the Web, you can also go to <a href="http://sptimes.com/connect/"> sptimes.com/connect/ </a> for details on other ways to contact us.</p> writers DTI 52016606 If you have a news tip, please call our City Desk at 727-893-8215. You can also call one of our county news bureaus directly: Hernando County: 352-754-6101 Hillsborough County/Tampa: 813-226-3303 North Pinellas County: 727-445-4221 Pasco County: 727-869-6235 On the Web, you can also go to sptimes.com/connect/ for details on other ways to contact us. <p>E-mail: <a href="mailto:local@tampabay.com">local@tampabay.com</a></p> false templatedata/tampabaytimes/AuthorProfile/data/52016606-times-staff AuthorProfile 2012-10-25 12:56:07.0 UTC 2012-10-25T08:56:07.000-04:00 <span style="display:none;" class="author vcard"><span class="fn">TIMES STAFF</span></span><span style="display:none;" class="source-org vcard"><span class="org fn">Tampa Bay Times</span></span><a rel="item-license" href="/universal/user_agreement.shtml">&#169; 2016 Tampa Bay Times</a><br /><br />Associated Pressruntime2016-08-30 05:46:19