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Porn star Ron Jeremy makes his move on the rum industry

Of course Ron Jeremy has a rum. You didn't see this coming? You didn't think the hirsute porn superstar, who has lent his good name to penis pills, rolling papers and The Surreal Life, would eventually put his name on a liquor? Come on.

The thing is ... Ron de Jeremy rum is actually pretty good. Produced in Panama by Finnish-American spirits company One Eyed Monster (seriously), the rum is aged seven years and delivers hints of oak, sugarcane, vanilla and dried fruit. DrinkSpirits.com praised its "really nice complexity and balance," while Proof66.com called it "an extremely well-crafted rum that can go head-to-head with most premium expressions on the market."

A couple of weeks ago, Jeremy stopped by Octave, a new karaoke bar in downtown St. Petersburg, to sign bottles of Ron de Jeremy. We pulled him aside to ask a few questions about liquor, ladies and politics. Here are excerpts.

I've heard that women love guys who make alcohol. That was the thing on this season of The Bachelor — the guy's a winemaker.

I never really heard that. Sammy Hagar did great with (Cabo Wabo Tequila). He's a great guy. I'm following his model — good lord, he and his partners made $90 million on the sale when they bought him out. I want to be a thorn in Bacardi's side. I want Captain Morgan to hate my guts.

But this is a Captain Morgan town. You know Tampa is a pirate town, right?

I've heard. Well, we now have a spiced rum. It's gotten amazing reviews. Our slogan is, "Captain Morgan's on one leg. I'm on three."

After the life that you've led, what made you want to put your name on a rum?

Because I'm a whore. People want my name, and I say, "Okay, how much?" But I also make sure it's a good product. I have T-shirts, penis molds, greeting cards, cigars, skateboards. I endorse things I don't necessarily try. I've endorsed rolling papers. I haven't smoked pot since college, but people like it. I endorse penis pills. You go to SexPillGuru.com, and there's me giving lectures on the chemicals. I've never tried a penis pill, but I've seen them work on my actors. I'm not a big drinker, but this rum is absolutely delicious.

What was your process vetting the rum?

These two guys from Finland, Olli and Jouko, approached me in Los Angeles. Said, "We know you endorse certain products. Want to put your name on a rum?" I said, "Why?" "Because Ron is rum in Spanish. We want to put 'Ron' on a very well-known rum." I was the only Ron that said yes and was kind of famous. We made a deal where I don't own it; I make royalties off each bottle. And I promote the heck out of it. We're doing well with it all over the world. It's done really great in Australia. Lebanon is doing great. We're doing amazingly well in Sweden, England and parts of America.

People seem to realize you've got a golden touch.

Well, that's a nice thought. I just did the biggest video of all time. LMFAO, Sexy and I Know It. Quarter of a billion hits. Seriously, it's climbing about a million a day. That thing is huge.

Tampa is not only the strip-club capital of the country, but the Republican National Convention is coming here. Do you have an opinion on politics this year?

I think Barack Obama's gonna win again.

You think?

It's going to be him versus Mitt Romney. Romney's gonna win, easily. And we're better off with him, because he has some liberal sway. Even though he's a Mormon, he has a certain liberal attitude about things, which I respect. Santorum is way too religious and right-wing.

You probably have women coming up to you all the time. What do you like hearing when a woman comes up to you and says, "Hey, you're Ron Jeremy!"

What happens a lot is, they'll want to see it. That happens all the time. Brad Pitt and Tom Cruise, girls want to jump on their face. Me, they go, "Can we see it?" Paris Hilton did that — it was in the New York Post, in a Page Six column, where she emptied out a room of girls so she could see mine. This was before her tape came out. So her, Bijou Phillips and some really pretty black girl flashed the boobies, and I flashed the shmekel.

Is there a tactful way to ask that? "Can I see it?"

They just go, "Can I see it?" It's a lot of pressure on a guy.

Ron de Jeremy

Check out Ron Jeremy's rum at rondejeremy.com. The site, believe it or not, is safe for work.

Porn star Ron Jeremy makes his move on the rum industry 03/15/12 [Last modified: Thursday, March 15, 2012 2:44pm]

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