Saturday, June 23, 2018
Features and More

#GivingTuesday grows charitable roots in Tampa Bay

Social media timelines will be flooded Tuesday with hashtags and messages encouraging holiday shoppers to donate a few dollars for the needy as a part of an annual giving drive.

#GivingTuesday is only four years old, but it has already been embraced by charities across the country and at least 46 in Tampa Bay alone.

"It has been branded like Black Friday, Small Business Saturday and Cyber Monday," said Jennifer Dodd, education coordinator with the Nonprofit Leadership Center of Tampa Bay. "People want to feel a little more hopeful and they see more of a need to give back."

READ MORE: America's Worst Charities database

#GivingTuesday is a global movement that began as a hashtag created by New York's 92nd Street Y in 2012. More than 30,000 groups in 68 countries have participated, and it has generated more than 750,000 hashtag mentions on social media since its inception.

Geographic areas organize to promote the movement together, amplifying their voices. But unlike our neighbors to the east and south, the Tampa Bay charitable community doesn't have a centralized contact for #GivingTuesday efforts.

Dodd does conduct an informal survey to gauge local participation and had received 16 responses by mid-November. To find out which Tampa Bay charities are participating this year, you'll have to monitor social media on the day of the event or check the web site of a particular charity.

"It can be a little harder to stand out and little easier to get lost in the shuffle since there will be an avalanche of hashtags that day," Dodd said. "In this area we focus our efforts more on Give Day Tampa Bay in May, run by the Community Foundation of Tampa Bay, because it's our own event and it makes it a little easier to stand out."

Still, some local charities are finding ways. Big Brother Big Sisters of Tampa Bay is planning on airing TV spots on the local CBS affiliate to remind local donors that #GivingTuesday is a good time to support their organization. And two charities, the Crisis Center and Humane Society of Tampa Bay, will conduct their first-ever Instagram campaigns on Tuesday.

Birgit Pauli-Haack of Naples, who serves as co-organizer for SWFL Gives and non-profit technology education group, Tech4Good, said her group started training charities and preparing for #GivingTuesday via seminars on Sept. 1 in order to have their social media skills on point in time for Tuesday's drive.

Thirteen non-profits from the southwest Florida area are currently listed on the Tech4Good site. Pauli-Haack anticipates more but doesn't expect household name charities from her area to jump into the social media fray.

"A lot of the big players, at least in Naples, receive 30 percent of their annual fundraising revenue in December anyway," she said. "They send out their solicitation letters or hold their big galas and volunteer awards ceremonies around this time, so they might not want to participate in #GivingTuesday and cut into the resources they already have dedicated to those projects."

Central Florida's #GivingTuesday efforts are being helmed by the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College for the second year in a row. The school acts as a liaison between charities and the national office and currently lists 10 participating groups, but registration is open through the day of the event, according to Karen Revels, the institute's senior manager of philanthropy.

"Our efforts are focused on grass roots efforts to raise awareness throughout Central Florida," Revels said. "It's a fantastic opportunity for organizations to connect with new donors, who collectively can have a substantial impact on the nonprofit they support."

Dodd isn't worried about people in Tampa Bay finding ways to participate on #GivingTuesday.

"The response has always been overwhelming in a really positive way," Dodd said. "I think they like to be asked to give back."

Comments
See Datz pastry chef Alicia Wolding on Netflix’s Sugar Rush

See Datz pastry chef Alicia Wolding on Netflix’s Sugar Rush

When Alicia Wolding joined Datz as the new executive pastry chef last year her hair was rainbow — pretty much the whole ROY G BIV spectrum in cascading tresses. More recently, it’s bright purple, somewhere between iris and lilac. This is the color yo...
Published: 06/22/18
Enjoy Israeli Couscous, Swiss Chard and Peppers warm or at room temperature

Enjoy Israeli Couscous, Swiss Chard and Peppers warm or at room temperature

By Katie WorkmanIsraeli or Mediterranean couscous are tiny balls of toasted semolina pasta that plump up when cooked into toothsome, slightly less tiny balls of pasta. They make a great base for a side or salad. You can make the couscous according to...
Published: 06/22/18
Bar review: St. Pete’s Garage is a dive with Pride

Bar review: St. Pete’s Garage is a dive with Pride

Last year’s St. Pete Pride went smoothly, despite some behind-the-scenes drama involving the decision to relocate the parade to the downtown waterfront, rather than the Grand Central District, where it had traditionally been held. After all, the Gran...
Published: 06/21/18
Local craft beer of the week: Beach Slap Piña Colada Wheat Ale from Mad Beach Craft Brewing Company

Local craft beer of the week: Beach Slap Piña Colada Wheat Ale from Mad Beach Craft Brewing Company

"Hooray, it’s summer!" exclaimed no Floridians. But if it’s summer proper and not just the usual year-round weather, you might as well embrace the heat and humidity with a trip to the beach, accompanied by some suitably refreshing beers. While you’r...
Published: 06/21/18
Wine dinners, beer projects and more will wet your whistle this summer

Wine dinners, beer projects and more will wet your whistle this summer

FILIPINO FOOD: WELCOME CHISMISHave you been to the Heights Public Market at the 73,000-square-foot Armature Works yet? It’s the buzzy food market in Tampa Heights with more than a dozen vendors offering up everything from rolled ice cream to Cuban sa...
Published: 06/20/18
On stage this week: Freefall Theatre’s ‘The Musical of Musicals,’ Jay Pharoah

On stage this week: Freefall Theatre’s ‘The Musical of Musicals,’ Jay Pharoah

SENDUP: MUSICAL OF MUSICALSFive composers, a talented cast, choreography by Cheryl Lee and music directed by Michael Raabe — that’s Freefall Theatre’s recipe for a laugh-filled, season-ending summer musical, appropriately titled The Musical of Musica...
Published: 06/20/18
Artists’ talks and Sharon Norwood’s definition of beauty

Artists’ talks and Sharon Norwood’s definition of beauty

MARK MAKING: DEFINING BEAUTYBlack, squiggly lines are at the center of multidisciplinary artist Sharon Norwood’s works, an exhibition of which titled "Defining Beauty" opens at Tempus Projects on Saturday. Norwood’s use of the line in a variety of me...
Published: 06/20/18
Here’s the skinny on the ketogenic diet: What it is, how to follow it properly

Here’s the skinny on the ketogenic diet: What it is, how to follow it properly

It started with jugs of olive oil and cans of tuna, lots of it, which my husband hauled in one day and plunked on the counter. "That’s my lunch!"That was about three months ago, and every day since there has been a new entity in our house to consider...
Published: 06/20/18
Five ideas for rainbow-themed foods to serve at your Pride party

Five ideas for rainbow-themed foods to serve at your Pride party

More than 50,000 people are estimated to attend Pride weekend in St. Petersburg, which runs Friday to Sunday. (June is LGBTQ Pride Month.) Whether you plan to march in the parade or host your own smaller gathering, we’ve selected five rainbow-themed ...
Published: 06/20/18
My husband has been on the ketogenic diet for three months. Here’s how he does it.

My husband has been on the ketogenic diet for three months. Here’s how he does it.

This week I wrote about something with which I have become very familiar: the ketogenic diet. If you’re like, "Huh?" you are where I was three months ago, before my husband, Phil, embarked on the weight-loss regimen. The keto diet is a high-fat, low-...
Published: 06/19/18
Updated: 06/20/18