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Room redo as easy as 1, 2, 3 when you follow three basic design principles

His business card reads "lead designer, hermanHOME."

But within 15 minutes of talking to Ed Biggs, you realize that's just a label. He has gone from complete stranger to your new BFF, all in the span of one brief conversation about interiors. Well, the official topic is interiors. You also cover the economy (national and local), raising children, shopping, investment properties, big box stores, favorite dining spots and more.

It's clear why so many homeowners are comfortable handing over their keys to Biggs, who also is co-owner of the anchor store in St. Petersburg's BayWalk. His easygoing manner creates instant familiarity and trust. He'll have no qualms about clearing your clutter or rearranging your furniture — and you'll be grateful to him for it.

Biggs' design services range from furnishing an empty home to blending favorite family pieces with updated looks to supplying the finishing touches that turn an okay house into a wow. One of his recent projects was of the latter variety. Mel Tavakoli called on Biggs for help with the final touches on his waterfront home in Tierra Verde.

"Mel did a great job on the redo of the house," Biggs says. But, "the house had no pizzazz. He knew it had no pizzazz."

It did, however, have some elements that worked. Add a new piece of furniture here, an accessory there, toss in some color, and suddenly a vanilla house begins to take on a new identity, one that welcomes you to stay.

Not all of Biggs' planned changes made their way into the house — which is all right, he says. Every job involves some give and take.

"It can't just be my way. I'm not living there."

Spoken like a true friend.

B Buckberry Joyce can be reached at [email protected] or (727) 893-8113.



Interior designer Ed Biggs can

be reached through hermanHome at (727) 898-7400 or online at The shop, which is at BayWalk in St. Petersburg, 153 Second Ave. N, features upscale furnishings at near wholesale prices. Hours are 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday.

Room redo as easy as 1, 2, 3 when you follow three basic design principles 07/30/10 [Last modified: Thursday, July 29, 2010 3:09pm]
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