Wednesday, January 17, 2018
Human Interest

Opening Lines: Don't call it a resolution

I don't want to be here this time next year.

I'm not quitting. I'm setting a challenge.

Come January 2015 I don't want Floridian to look like this. I want it to look bigger, better. I want it to have muscles in new places, extra luster in its hair, more sex appeal.

These are not the passing fancies that drive gym memberships — bold in January and forgotten by March. These are the goals by which you measure institutional success.

This magazine (please don't call it an insert) has had a great first year. I know it, because you've told me so. You've told me in emails and in letters, in conversations in supermarket aisles and sidelines. You love its "funkiness," as someone said to me Saturday night. You don't put it aside for later, the hallmark of the well-intentioned but backlogged reader. You read it right away, cover to cover.

Floridian is the showcase for some (certainly not all) of the best enterprise work in the Tampa Bay Times. Distinctive, authoritative, memorable, rigorously reported, surprising and timely. Those are the characteristics I'm looking for when I assemble the magazine every month.

So what I want for 2014 is even more of that, which of course starts with us. But to know whether we're really getting better, I need you to tell me. Tell me what you want more of, what you want less of. If you love the whole darn thing, please tell me, but more importantly, tell your friends. Talk us up on social media. Help make this magazine as essential to advertisers as it is to you.

Push us, and by this time next year we'll be somewhere completely different and better than ever.

Editor Bill Duryea can be reached at [email protected] or (727) 893-8770. Follow @FloridianMag on Twitter.

Editor / Bill Duryea

Deputy Floridian editor / Kate Brassfield

Photo editor / patty yablonski

Designer / terry chapman

   
Comments
4 women accuse filmmaker Paul Haggis of sexual misconduct

4 women accuse filmmaker Paul Haggis of sexual misconduct

LOS ANGELES — A civil lawsuit charging Oscar-winning filmmaker Paul Haggis with raping a publicist has prompted three additional women to come forward with their own sexual misconduct accusations, including another publicist who says he forced her to...
Published: 01/05/18
Reasons to find hope in music, movies, theater and more for 2018

Reasons to find hope in music, movies, theater and more for 2018

This was the year that took Tom Petty. That fact alone qualifies 2017 as one of the most soul-sucking, 365-day nightmares on record. But 2017 couldn’t stop there, could it? Oh no. Put the latrine fire that is our nation’s widening politi...
Updated one month ago
Happy Festivus, readers: Here are your top grievances of 2017

Happy Festivus, readers: Here are your top grievances of 2017

Saturday is Festivus, the made-up holiday introduced in the classic Seinfeld episode "The Strike" and still celebrated two decades later at real-life events across the country featuring unadorned, metal poles and feats of strength. According to Fest...
Updated one month ago