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Word for Word: NBC's rejection of PETA's Super Bowl ad

A voluptuous model in lacy underwear straddles a pumpkin. Another licks an eggplant. And we can't even discuss the scene with the asparagus. • "Studies show vegetarians have better sex," says the tagline at the end of the commercial. • People for the Ethical Treatment of Animals wanted to air the 30-second spot during today's Super Bowl. But NBC rejected it, saying the ad "depicts a level of sexuality exceeding our standards." • "Apparently, NBC has something against girls who love their veggies," says PETA's Web site. • In 2006, PETA tried to buy Super Bowl time for a "Milk Gone Wild" ad, showing women whose breasts had been transformed into leaky udders. ABC refused to air the ad and, just like this time, PETA cashed in on the publicity. • Here, according to PETA, is the list of scenes NBC said would have to be censored.

Lane DeGregory, Times staff writer

• licking pumpkin

touching her breast with her hand while eating broccoli

• pumpkin from behind between legs

• rubbing pelvic region with pumpkin

• screwing herself with broccoli (fuzzy)

• asparagus on her lap appearing as if it is ready to be inserted into vagina

• licking eggplant

• rubbing asparagus on breast

To see the PETA commercial, go to

www.peta.org.

Word for Word: NBC's rejection of PETA's Super Bowl ad 01/31/09 [Last modified: Saturday, January 31, 2009 3:31am]

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