Sunday, April 22, 2018
TV and Media

10News WTSP ditches traditional newcasts for viral focus, introduces new anchors

St. Petersburg-based CBS affiliate 10News WTSP debuted a new look Tuesday morning, complete with new on-air personalities, a redesigned set and even a new 10News logo.

The new 10News Brightside is part of what the station's managers are calling a top-to-bottom revamp of its newscasts. The station is shifting its focus toward buzzy, viral stories that viewers are discussing on social media platforms, and away from the more traditional approach to delivering the news.

For one thing, new Brightside anchor Jackie Fernandez wasn't seated behind a desk. Instead, she got up and moved around the studio during the newscast.

"We have viewers who are getting so much info instantly, through digital platforms, so a lot of times our newscasts were not as timely as they needed to be," general manager Mike Rodriguez said. "We did a significant amount of research. We asked viewers. We studied trends. And it all led us to this type of presentation."

Rodriguez says he hopes the newscast feels more collaborative.

"It's more of a dialogue, instead of a monologue," he said. "It looks a lot more like what people see on the web."

 

Fernandez, who most recently worked at WEWS in Cleveland, is joined on Brightside by anchor Rob Finnerty, who last worked at KCTV in Kansas City. Grant Gilmore, who comes from WFMY in Greensboro, N.C., takes over as meteorologist on weekday mornings.

Allison Kropff, who previously anchored WTSP's morning newscast, is being moved to the 5:30 and 6 p.m. broadcasts. Her former morning co-anchor Ian Reitz is moving into an enterprise reporting position. Ashley Batey, who did weather on weekday mornings, is moving to weekends.

The most noticeable changes will be to the morning newscast, which airs daily starting at 4:30 a.m., and the 11 p.m. newscast, which is being renamed Nightside, news director Bob Clinkingbeard said.

Comments

Monday’s sports on TV/radio

TODAYAutosIndyCar: Grand Prix of AlabamanoonNBCSNBaseballAutosIndyCar: Grand Prix of AlabamanoonNBCSNTwins at Yankees7 p.m.ESPNMarlins at Dodgers10 p.m.FSFCollege softballTennessee at Alabama7 p.m.SECLouisville at Florida State7 p.m.ESPNUNBA playoffs...
Updated: 5 hours ago

Sunday’s sports on TV/radio

TODAYAutosNHRA: SpringNationals2 p.m.FS1IndyCar: Grand Prix of Alabama3 p.m.NBCSNBaseballTwins at Rays1 p.m.Fox Sun; 620-AMMarlins at Brewers2 p.m.FSFIndians at Orioles2 p.m.MLBCubs at Rockies (in progress)4 p.m.MLBNationals at Dodgers8 p.m.ESPNColle...
Published: 04/21/18
Tampa Theatre is showing ‘Reefer Madness’ tonight on 420 Day

Tampa Theatre is showing ‘Reefer Madness’ tonight on 420 Day

The campy gem known as Reefer Madness is screening at 10:30 p.m. tonight at the history Tampa Theatre, a perfect bit of programming on 420 Day. Today's day is 4/20 and it has beeen adopted in some circles as Weed Day because of the numeral code used ...
Published: 04/20/18
Watch this weekend: ‘Westworld,’ ”The 100,’ ‘The Handmaid’s Tale’

Watch this weekend: ‘Westworld,’ ”The 100,’ ‘The Handmaid’s Tale’

Back online: WestworldIt's crazy to think that the first season of Westworld premiered more than a year ago. But the hype surrounding this modern sci-fi series hasn't let up since. In the first season we explored the high-tech theme park of Westworld...
Published: 04/20/18
Tampa Bay disciples of 'Wild Wild Country' guru remember Oregon commune

Tampa Bay disciples of 'Wild Wild Country' guru remember Oregon commune

SPRING HILL Joe Lemieux sat on the cream sofa near several relics from another era in his life, out of place in this retiree’s pastel-tinged living room and brought into the morning light specifically for this occasion. There was a beaded nec...
Published: 04/19/18
Eva Longoria’s American ‘Gran Hotel’ adaptation in Miami: What we know so far

Eva Longoria’s American ‘Gran Hotel’ adaptation in Miami: What we know so far

I forever sing the praises of Gran Hotel, the gasp-inducing Spanish drama that is hands-down the most addicting show I have ever binged. It's been remade in Italy, Mexico (as El hotel de los secretos) and Egypt (as Grand Hotel but on Netflix as Secre...
Published: 04/19/18
Bring yourself back online: ‘Westworld’ returns with a vengeance and even more head-spinning narratives

Bring yourself back online: ‘Westworld’ returns with a vengeance and even more head-spinning narratives

The violent delights and violent ends have returned.Westworld premieres a second season Sunday on HBO, and this time the artificial intelligence "hosts" are in charge of the high-tech theme park.If you thought the first season was brutal, you're in f...
Published: 04/18/18
‘Night Court’ star Harry Anderson, 65, found dead in home

‘Night Court’ star Harry Anderson, 65, found dead in home

Harry Anderson, the actor best known for playing an off-the-wall judge working the night shift of a Manhattan court room in the television comedy series Night Court, was found dead in his North Carolina home Monday. Mr. Anderson was 65. A statement f...
Published: 04/16/18
Video: Meteorologist goes on epic on-air rant during another cold forecast

Video: Meteorologist goes on epic on-air rant during another cold forecast

GRAND RAPIDS, Mich. — The winter that won’t end has taken its toll on a TV meteorologist in western Michigan.Garry Frank of WXMI-TV in Grand Rapids, Michigan, went on a rant to colleagues because they weren’t excited about his forecast.Video of the r...
Published: 04/16/18
Blockbuster stores are still open, and soon to receive a special gift from John Oliver

Blockbuster stores are still open, and soon to receive a special gift from John Oliver

Blockbuster is still open in Alaska, and about to receive some interesting movie memorabilia from "Last Week Tonight" and John Oliver.
Published: 04/16/18