Back in July, when morning anchor Jennifer Holloway announced she was leaving local cable news channel Bay News 9 for new challenges, Holloway couldn't say if one of those challenges would include continuing at the company where she's worked the past 11 years.
But officials at Bay News 9 owner Bright House Networks now say the anchor will become the face of the company on the marketing side next year, recording promotional spots, making personal appearances and helping the cable company market its multitude of products to more than 1-million subscribers.
On Monday, Holloway left her post as morning anchor, allowing weekend anchor Erica Riggins to step up as her replacement. Holloway is expected to anchor in other time slots until the year's end, starting her new job in 2009.
Jody Lowery, a weekend anchor from KTBS/KPXJ-TV in Shreveport, La., has replaced Riggins as weekend morning anchor.
Holloway has also spent time this year publicizing the Workout 180, an exercise machine she invented which was profiled last year on the PBS series Everyday Edisons.
"I don't need to be Katie Couric to feel I've accomplished what I set out to do as an anchor," Holloway said months ago, stressing that it was her decision to step down from the morning show for "a change of pace." She's worked at Bay News 9 since its 1997 debut, taking over as morning anchor in 2000.
This is only a test
Tampa Bay area TV stations have planned a digital television test at 6:30 p.m. today, airing a message about the DTV transition sent only to those watching analog broadcasts using an antenna. In other words, everyone who will lose TV service on Feb. 17, when every station in the country switches to digital.
Working with the Florida Association of Broadcasters, Tampa Bay area broadcasters organized the test over the past 10 days or so, to give those at risk of losing their television signal a three-minute message. The list of participating stations includes all the bay area network TV affiliates and PBS station WEDU-Ch. 3.
Those still receiving analog TV broadcasts over an antenna will need a digital-to-analog converter box, cable TV, satellite TV or a digital-ready TV. Local stations plan to air several tests between now and Feb. 17 to spread word.
Some cable customers may also see the message if their provider hasn't switched to rebroadcasting digital TV signals yet.