Mike "Cowhead" Calta admits he's got a face — and overweight body — made for radio.
But that hasn't stopped the star of the afternoon drive-time Cowhead Show on WHPT-FM (102.5 the Bone) from working two years to put a version of his radio show on TV, featuring video footage of the stunts, comedy bits and celebrity interviews that fill his program daily.
Curious what a little person motorcycle daredevil might look like completing scaled-down stunts? Wonder what happened when the show held a beauty contest to find the oldest women willing to disrobe for prizes? (The winner was 58 years old.)
The half-hour Cowhead TV show provides a visual answer, debuting at 11 p.m. Sunday on CW affiliate WTOG-Ch. 44, equally inspired by shock jock supreme Howard Stern and MTV's stunt show Jackass.
"The CW has a huge male audience — all these people who are bored on a Sunday night," said Calta, who is paying for the TV show himself, though employer Cox Radio allows him to use material from his radio show.
Officials at WTOG said Calta's show is defined as paid programming — in which the radio jock pays for airtime and then sells commercials to earn revenue. Greg Blackburn, creative services manager for WTOG, wouldn't say what Calta is paying for airtime, but estimated such a project might cost $2,000 to $4,000 per week.
The show's first episode features its Christmas party from last year, including a homemade bikini contest featuring women wearing suits made from holiday wrapping paper.
"(I'm) just trying to be creative more than getting rich," said Calta, who hopes to expand the show to 60 minutes later this year. "Right now, I would just be happy if we broke even."