Director Sam Raimi has been busy for a few years with a little something called the Spider-Man trilogy. Now Raimi returns to the brand of slapdash horror-comedy that kicked off his career.
Drag Me to Hell (PG-13) is a throwback to the slash-and-zoom tactics that made Raimi's Evil Dead trilogy an enduring cult classic. The DC comics vibe of those movies added much-needed irony to 1980s slasher flicks, visually gruesome and relentlessly humorous.
Alison Lohman (Matchstick Men, Beowulf), above, plays Christine Brown, a loan officer urged by her boss to be tougher on delinquent payers, including an old gypsy (Lorna Raver). Obviously Christine hasn't watched enough horror movies like The Wolf Man to know that you never cross an old gypsy. Before you can say Maria Ouspenskaya, the old woman places a curse on Christine that will, as the title suggests, drag her to hell.
Raimi's movie wasn't screened in time for Weekend. Read the review today at entertainment. tampabay.com, or Friday on Etc, Page 2B.
Steve Persall, Times film critic