MTV officially changes its logo by dropping the words 'Music Television'

MTV gets a new look

MTV has officially changed its logo for the first time in 30 years, dropping the words "Music Television" while retaining the big block M and the drippy TV letters. Granted, it's been about 20 years since any actual "music" appeared on MTV, but it still hurts. "The people who watch it today, they don't refer to MTV as music television. They don't have the same emotional connection that, say, the people who are writing about (the logo change) do," MTV's head of marketing, Tina Exarhos, told the Los Angeles Times. The Wrap blog first reported the news, citing an MTV news release: "The logo is part of MTV's re-invention to connect with today's millennial generation and bring them in as part of the channel." The big question: Does the new logo mean no music at all? "Absolutely not," Exarhos told the Los Angeles Times. Right. Oh, the irony: Turns out video killed the radio star … and MTV killed the video star.

Lil Wayne's teeth delay sentencing

We've been waiting with bated breath to find out how long Lil Wayne is going to have to spend in jail, but his sentencing was postponed Tuesday because of (are you ready?) dental surgery. The rapper's comeuppance in a New York gun case was postponed because he needs to finish a string of surgeries before he goes to jail, the Associated Press reports. His lawyer, Stacey Richman, said the 27-year-old rapper, who appeared in court Tuesday, was headed home to Miami for dental work Friday. His dentist had been out of the country doing charity work, resulting in the delay.

Peas manager, Hilton reach deal

Just in time for the Black Eyed Peas' visit to Tampa, a judge has dismissed a civil lawsuit filed against the group's manager by Perez Hilton, the Associated Press reports. Who gets to punch Hilton next? Attorneys for Hilton and Peas manager Liborio Molina said in court Tuesday that they had reached a settlement. Los Angeles Superior Court Judge John S. Wiley agreed to dismiss the case but retained jurisdiction in case the deal falls apart. The terms were not revealed, but Molina has apologized for hitting Perez last year. We're sure that will.i.am will be more than willing to discuss this with the crowd at the St. Pete Times Forum.

'24' may be coming to big screen

While this season of 24 continues to be horrible, the geniuses at Fox are now discussing whether to give Jack Bauer and the gang the big-screen treatment. Fine, as long as they bring Renee Walker along for the ride. (She's the best part of the show now.) Variety says Fox has hired Billy Ray, who wrote State of Play and Flightplan, to take Jack to the next level. Apparently, that next level means going to Europe to bust some heads. Sources caution that this is by no means a done deal, so don't reserve theater space just yet.

'Jersey Shore' crew off to Miami Beach?

There have been a lot of rumors that the Jersey Shore crew is headed to the Sunshine State, but Movieline.com is saying it is certain that the guidos and the guidettes are on their way to Florida. Thankfully, they're reportedly heading down to Miami Beach and not the Tampa Bay area. Whew! That was close. The site says that MTV has rented a house for the shirtless wonders "off Lincoln Road in SoBe" and is renovating it now. We assume the MTV folks are putting stain-proof paint on the walls and installing a high-pressure sprinkler system that hoses the whole place off while everyone's at the clubs. We also guess that the nine other rumored cities in the running to part of the show are heaving a sigh of a relief. Of course, Miami has so many shoebies from New York wandering aimlessly around its streets that no one will even notice these guys — although the spray tanner will suddenly become less important down there. We're looking at you, Snooki.

THE JUICE

By Joshua Gillin, jgillin@tampabay.com

Find videos, more gossip at blogs.tampabay.com/juice

MTV officially changes its logo by dropping the words 'Music Television' 02/09/10 [Last modified: Tuesday, February 9, 2010 11:33pm]

    

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